Indian Christmas Pop-Up Exit Intent
Source: Indian Christmas Pop-Up Ideas
Holiday or special offer pop-ups. These are only used in the general manager email lists days leading up to a massive sale or holiday shopping spree, such as the week before Black Friday . They can be used to offer special deals or discounts, improve brand awareness, and spread information about an upcoming sale or special offer beyond traditional marketing methods.
easter popups
Source: Easter Pop-Up Ideas
Exit-intent popups can be hugely beneficial for your business. They can offer advantages such as:
Improved conversion rate
More sales by offering coupons or discounts.
Better brand awareness
Better relationships with key consumers (often through the bonus offers or coupons mentioned above), etc.
Six Ways to Boost Conversion from Exit-Intent Popups
But while exit-intent popups can be beneficial, you need to leverage them correctly to maximize their effectiveness.
Simply placing a few exit-intent pop-ups on your online store won't do much for your brand.
If you misuse exit-intent popups, you could drive people away from your business, irritate your customers, and make them less likely to return.
With that in mind, let’s look at six ways to boost conversion from exit-intent popups and special tactics.
Delay the “X” button
For starters, every exit-intent popup you display should have an “X” button that customers can click to exit it. However, you can shift the odds in your favor by delaying its appearance.
Many people online are used to pop-ups and are equally used to clicking away from them immediately.
In the worst case, someone might see your popup and click away before seeing the offer or entry form you've prepared.
To avoid this, delay the appearance of the exit button by one or two seconds. Make sure not to delay it any longer than that, as this could annoy visitors and cause them to blacklist your website.
