In the information age and with an increasingly robust internet, there seem to be no barriers to the viralization of various content. As you can imagine, social networks play an even more important role in this powerful dissemination process.
But how can you use viral marketing on social media effectively ? Keep reading and discover some foolproof tips in the following lines!
What is viral marketing?
You have certainly come across Viral Marketing and met the expectations of this strategy, but perhaps you didn't know how to name it or explain what it means.
But don't worry, in simple terms, Viral Marketing is a marketing strategy whose main objective is to enhance contact with the product's target audience, using it to go viral and spread information.
In other words, advertising material that builds its strategy with the aim of effectively encouraging the target audience of a company or product so that when they consume the message that this marketing offers, they pass it on, optimizing the results .
Why should my company invest in viral marketing?
Now you know what Viral Marketing is and what role it plays in a company's Marketing strategy.
Understanding the reasons and results of investing in a new tool is very important to know what future you want for your company.
Which team doesn't dream of having advertising that, in addition to becoming a reference in the market, goes viral, bringing in more customers and increasing results?
After all, in this internet scenario where we share what interests us at all times, making your campaign viral makes your company better known and reaches more people .
Of course, not every campaign designed by a company switzerland business fax list goes viral and takes on the expected proportions, but when this strategy starts to be worked on daily and set as a goal when producing content , it is a good way to win over both the public and the market.
Remember: every company wants to become an authority in its segment. Using Viral Marketing should be seen as an advantage and makes your services stand out compared to your competitors.
Those who are seen are remembered, okay? In addition to being seen, a company that generates empathy in the public, adding value and innovating, manages to be remembered, as is the case with great advertisements that are seen as references to this day.
How to do viral marketing on social media?
As with everything in life, there are best and worst ways to make content go viral on social media. Knowing how to choose the best way is essential to ensure that the result is as expected, that it reaches the target audience in a positive way.
Focus on your business' ideal customers
It’s true that a product or service can reach different groups of people. However, not defining a specific target audience can nullify all of your marketing efforts. Knowing who your persona is is essential.
In fact, ignoring the ideal customer profile is a very common mistake. Remember: before thinking about making content go viral, you need to define a select group of people.
The desired content will go viral from ideal customers, as they are the ones who will give that first push .
That's why it's important to focus on people who have a closer connection to that content. You must then understand how these people's minds work. From there, it will be easier to determine the theme, formatting, language and approach.
A viral video needs to contain a catalyst, something capable of awakening an emotional connection with the target audience. Since people are driven by feelings, the content needs to generate some impact based on something that:
Be nice;
Cause deep reflection;
Be fun;
Be helpful.
These are just a few examples of elements that can act as real “triggers” in the minds of anyone who comes across viral content.
Use social media to promote viral content
When it comes to using mass channels, the subject is the universe of social networks. The more intuitive it is, the better it will be for the proliferation of the message transmitted by viral content.
A good example of a mass channel is YouTube. Extremely intuitive, this social network has very practical sharing buttons.
From YouTube to other networks, such as Twitter and Facebook, it only takes one click. You can now create viral marketing on social networks.
The secret is to shorten the distance between them when sharing content that wants to go viral.
Accessible content attracts attention
It is important that your target audience can easily access and understand the content you produce.
Remember that one of the main points of Viral Marketing is to ensure that the connection made between the company and those who consume the material makes this message be shared with new people .
So focus on creating materials that will be easily absorbed, audiovisual is a good example of this. Using social media as an ally at this time is also very important.
Using the video tool can be very useful, after all, with the use of mobile devices, many people prioritize consuming this type of content, increasing engagement.
