With affiliate marketing, you increase your reach faster and more consistently, and distribute your message to the widest possible audience on the Internet. Plus, your eCommerce business only pays affiliates after the sale is made.
When you partner your eCommerce platform with influential affiliates , they promote your products on their own sites and social media channels, leveraging their massive audiences to your advantage. In addition to increased brand exposure and awareness, the benefits of affiliate marketing include:
Strong ROI
Affiliate-related spend[/u]ing accounts for 16 percent of all online orders. Research shows doctor database that consumers will spend more money following an affiliate's purchase recommendation compared to purchasing an item of their own choosing. Affiliate Customer Insights statistics from CJ Affiliate (formerly Commission Junction) reveal that affiliate marketing clients spend more than the average shopper:
The average online order is 31 percent higher with affiliate marketing customers.
AOV is 21 percent higher with affiliate marketing buyers.
Affiliate marketing clients deliver 58 percent more average revenue per customer.
Advanced Social Proof
Social proof is the psychological and social phenomenon that people will follow the actions of others if they believe the crowd is making the right choice. For example, if someone is looking for a new laptop, they might start with online reviews from Amazon users, look for reputable laptop review sites, and draw their conclusions from others' experiences.
It's simple: the more positive experiences a shopper reads, the more inclined they'll be to make a purchase. By adding your products to affiliate review and lifestyle sites, you'll be found organically for the terms they rank for, better compete with giants like Amazon, and gain more recommendations and exposure relatively quickly. Social proof is powerful:
Sixty percent of consumers have been influenced by a blog review or social media post.
99.9 percent of shoppers read online reviews before making a purchase.
Seventy percent of millennial consumers are influenced by peer recommendations in their purchasing decisions.
