spread the content out over the chosen time period
Posted: Wed Dec 18, 2024 8:32 am
Customers acquired through word-of-mouth have a 37% higher retention rate – Brandon Murphy
3. Which content works best for engagement and (inter)action?
For the production of the campaign it is wise to translate the plans into a very clear briefing. This briefing describes in concrete terms what you expect from whom and when. The aim is that there is no room for the influencer's own interpretation.
Furthermore, I firmly believe that the influencer must create the content themselves. In my experience, the followers do not find the content credible otherwise. The tone of voice often deviates from the usual style at that moment. You can use mood boards, images for inspiration and the look and feel of the brand. With this approach, a good briefing is therefore crucial for the success of the campaign. Once the briefing is in place, monitor the influencers closely to see whether they are fulfilling their obligations.
Any subsequent changes an influencer makes to their posted content can be detrimental to the success of the post. Instagram’s algorithm doesn’t like existing posts being changed or deleted. When collaborating with multiple influencers, it’s important to make sure they don’t have a lot of overlapping followers. You also want australia telegram data 3 million to
The most engagement
The most engagement is achieved by a link to a contest, followed by a discount code. If you do not participate in contests as a brand, it is important that the influencer clearly seeks interaction by posting statements, asking questions to followers and setting up polls. The influencer must inspire but remain close to their own style, standards and values. A good example is this post by Foodie Tamara who naturally promotes the products of Drs Leenarts.Screenshot influencer marketing Instagram.
4. Which channels should I choose (Instagram, Facebook, YouTube, blogs)?
First, gain insight into which target group(s) follow you where and why. The target group, but also knowledge and needs differ per platform. The strategy for Facebook can therefore work out differently on Instagram. The algorithms also differ, so who gets to see what in his or her timeline. Influencers who are active on multiple channels can reach more different people by using a combination. You also have to look at the suitable content per platform and how active the influencer is on each platform.
Instagram and YouTube are usually very suitable for campaigns because of their visual nature. LinkedIn is a forgotten platform where you can easily, effectively and above all cheaply place content. The prey (the young target group) is often long gone from the platform when the hunter (the organization) arrives with big guns. So don't be afraid to experiment with new, emerging platforms such as TikTok . My advice to stick to is the 80/20 rule. 80 percent of the budget goes to established channels and 20 percent to innovative channels.
3. Which content works best for engagement and (inter)action?
For the production of the campaign it is wise to translate the plans into a very clear briefing. This briefing describes in concrete terms what you expect from whom and when. The aim is that there is no room for the influencer's own interpretation.
Furthermore, I firmly believe that the influencer must create the content themselves. In my experience, the followers do not find the content credible otherwise. The tone of voice often deviates from the usual style at that moment. You can use mood boards, images for inspiration and the look and feel of the brand. With this approach, a good briefing is therefore crucial for the success of the campaign. Once the briefing is in place, monitor the influencers closely to see whether they are fulfilling their obligations.
Any subsequent changes an influencer makes to their posted content can be detrimental to the success of the post. Instagram’s algorithm doesn’t like existing posts being changed or deleted. When collaborating with multiple influencers, it’s important to make sure they don’t have a lot of overlapping followers. You also want australia telegram data 3 million to
The most engagement
The most engagement is achieved by a link to a contest, followed by a discount code. If you do not participate in contests as a brand, it is important that the influencer clearly seeks interaction by posting statements, asking questions to followers and setting up polls. The influencer must inspire but remain close to their own style, standards and values. A good example is this post by Foodie Tamara who naturally promotes the products of Drs Leenarts.Screenshot influencer marketing Instagram.
4. Which channels should I choose (Instagram, Facebook, YouTube, blogs)?
First, gain insight into which target group(s) follow you where and why. The target group, but also knowledge and needs differ per platform. The strategy for Facebook can therefore work out differently on Instagram. The algorithms also differ, so who gets to see what in his or her timeline. Influencers who are active on multiple channels can reach more different people by using a combination. You also have to look at the suitable content per platform and how active the influencer is on each platform.
Instagram and YouTube are usually very suitable for campaigns because of their visual nature. LinkedIn is a forgotten platform where you can easily, effectively and above all cheaply place content. The prey (the young target group) is often long gone from the platform when the hunter (the organization) arrives with big guns. So don't be afraid to experiment with new, emerging platforms such as TikTok . My advice to stick to is the 80/20 rule. 80 percent of the budget goes to established channels and 20 percent to innovative channels.