For example consider:
Posted: Wed Dec 18, 2024 8:45 am
Collecting, developing and sharing stories about (and during) the development of a completely new generation of products or a new form of service provision (corporate storytelling).
An organization that, in the middle of implementing a strategy change, is able to explain the overarching long-term vision (narrative strategy) using individual stories (corporate storytelling).
Horizon 3 – Disruptive innovation (narrative strategy)
The third horizon concerns the distant future: a vision, strategy or technology that is still unknown in the sector. This horizon contains ideas that (can) ensure strong growth in the long term, but that also contain risks and uncertainty. Developments from this horizon have a major impact on the organisation and the entire market. Due to the distant future orientation and the uncertainty in combination with the strategic component, an inspiring and activating strategic narrative is of decisive value for the implementation of developments from this horizon.
An upcoming strategic change that shifts or transforms core activities of the organization as a whole, where employee engagement plays a crucial role in achieving success (strategic narrative, organization-oriented).
Radical innovation or new forms of collaboration that can change the entire industry or solve a relevant social problem from a broad vision of the future. For example, Tesla and IBM (strategic narrative, industry-oriented).
A right balance
In applying the 'Three Horizons Model', McKinsey states that successful organizations pay attention to development in all three horizons. The same applies to a successful narrative strategy. A narrative is most effective when it is reinforced by supporting stories. Therefore, when looking for a narrative strategy, do not get stuck in the distant future, but also look at the steps you can take and stories you can tell in the short term to ultimately arrive at the vision of the future that your organization aspires to.
The fourth quarter is always a great period in online marketing land. Very busy, but above all a moment to look back at the developments of the past year and to look ahead to the next year. brazil telegram data 30 million In the past years I have always described a list of social media trends for Frankwatching for the coming year. This year we will simply continue that tradition.
[ Tip! Check out the social media trends for 2021 here ]
But first, I would like to look back with you on an eventful and interesting year. Around the same time last year, our list of 10 social media trends for 2019 went online. Which of those trends actually came true, and on which points was I perhaps completely wrong? A number of conclusions, without discussing each point in detail.
The power of word-of-mouth advertising has exploded online in the last decade. Influencer marketing has given this a new dimension. By working with the right influencers, you as an organization or marketer can reach and influence the followers of these influencers credibly, effectively and relatively cheaply. Unfortunately, many organizations miss the mark. There is still a lot of uncertainty about the approach and the effect of influencers.
An organization that, in the middle of implementing a strategy change, is able to explain the overarching long-term vision (narrative strategy) using individual stories (corporate storytelling).
Horizon 3 – Disruptive innovation (narrative strategy)
The third horizon concerns the distant future: a vision, strategy or technology that is still unknown in the sector. This horizon contains ideas that (can) ensure strong growth in the long term, but that also contain risks and uncertainty. Developments from this horizon have a major impact on the organisation and the entire market. Due to the distant future orientation and the uncertainty in combination with the strategic component, an inspiring and activating strategic narrative is of decisive value for the implementation of developments from this horizon.
An upcoming strategic change that shifts or transforms core activities of the organization as a whole, where employee engagement plays a crucial role in achieving success (strategic narrative, organization-oriented).
Radical innovation or new forms of collaboration that can change the entire industry or solve a relevant social problem from a broad vision of the future. For example, Tesla and IBM (strategic narrative, industry-oriented).
A right balance
In applying the 'Three Horizons Model', McKinsey states that successful organizations pay attention to development in all three horizons. The same applies to a successful narrative strategy. A narrative is most effective when it is reinforced by supporting stories. Therefore, when looking for a narrative strategy, do not get stuck in the distant future, but also look at the steps you can take and stories you can tell in the short term to ultimately arrive at the vision of the future that your organization aspires to.
The fourth quarter is always a great period in online marketing land. Very busy, but above all a moment to look back at the developments of the past year and to look ahead to the next year. brazil telegram data 30 million In the past years I have always described a list of social media trends for Frankwatching for the coming year. This year we will simply continue that tradition.
[ Tip! Check out the social media trends for 2021 here ]
But first, I would like to look back with you on an eventful and interesting year. Around the same time last year, our list of 10 social media trends for 2019 went online. Which of those trends actually came true, and on which points was I perhaps completely wrong? A number of conclusions, without discussing each point in detail.
The power of word-of-mouth advertising has exploded online in the last decade. Influencer marketing has given this a new dimension. By working with the right influencers, you as an organization or marketer can reach and influence the followers of these influencers credibly, effectively and relatively cheaply. Unfortunately, many organizations miss the mark. There is still a lot of uncertainty about the approach and the effect of influencers.