Emerging Email Ideas Every Ecommerce Store Owner Should Know
Posted: Wed Dec 18, 2024 8:47 am
Growing your email list is one of the most important tasks that every eCommerce store owner must accomplish if they have the ambition to be as successful as possible.
It is important to reach a large number of people and obtain their personal data in order to be able to stay in touch with them and guide them to become your loyal customers.
A smart and easy way to do this is to use popular pop-ups because they can attract your visitors' attention, keep it by including a certain incentive and even, eventually, make them change their mind to make a purchase.
Using effective email popup campaigns can help you collect:
More newsletter subscribers
Highly qualified email leads
Valuable comments
While there are numerous ideas, tips, and tools country wise email marketing database that can help you create and use the most effective email popup campaigns for your online store, we have selected some of the best ones for you that you can easily adopt.
So, read on and check out these phenomenal ideas right now!
1. Use a simple exit-intent popup with a highly effective lead magnet to deliver value to your visitors.
Visitors like to feel appreciated, and you can show them that you value them by offering them a certain incentive in the form of a lead magnet.
Lead magnets can be varied, from eBooks to guides, reports, toolkits and the like, and the most efficient way to present them to your visitors is to offer them to them via popups.
Pop-ups are generally very useful and can be used for a variety of purposes, and combining a simple pop-up with an extremely attractive lead magnet has proven to be a very successful strategy in business.
Timing is also an important factor when it comes to pop-up efficiency because visitors appreciate offers that are presented to them at the right time even more.
One of the most commonly used triggers is the exit intent trigger which sets up popups to appear exactly when a visitor attempts to leave your website.
One of the tools that can make it easier for you to not only activate but also create the most amazing popups for your store is called poptin .
image2
In addition to popups, Poptin offers you the possibility to:
Create embedded forms for your website
Send automatic emails
When it comes to triggers, it offers advanced triggering options like after X seconds, % after scroll, after X clicks, exit intent, and more.
You can configure them very easily, as we can see in the settings below:
The goal of the exit intent trigger is to stop visitors the moment their cursor approaches the close button and remind them of what they can get if they decide to stay on your website a little longer.
By offering them something for free, you can quickly grab your visitors' attention.
For example, Hatchbaby's pop-up offers the product guide and news, and the only thing you have to do before getting all this for free is to register, i.e. leave your email address.
image4
Source: baby
This popup is simple yet effective, delivering engaging and relevant lead magnets and appearing exactly when your visitor least expects to prevent them from leaving and missing out on an amazing opportunity.
This is your last chance to retain your potential customers, so you should give it a try.
2. Use a lightbox popup with an interesting design and beautiful images to leave your visitors breathless.
Your visitors are visual beings, which means the aesthetic look of your pop-up is especially important if you want to attract them.
Using a lightbox popup is an ideal strategy to focus on your offer because when this type of popup appears, the rest of your web page automatically fades away.
This system directs your visitors' attention to the offer and provides more conversion opportunities.
Gingiber uses this type of popup as a way to gather more subscribers and also offers an exclusive coupon code as we can see below:
It is important to reach a large number of people and obtain their personal data in order to be able to stay in touch with them and guide them to become your loyal customers.
A smart and easy way to do this is to use popular pop-ups because they can attract your visitors' attention, keep it by including a certain incentive and even, eventually, make them change their mind to make a purchase.
Using effective email popup campaigns can help you collect:
More newsletter subscribers
Highly qualified email leads
Valuable comments
While there are numerous ideas, tips, and tools country wise email marketing database that can help you create and use the most effective email popup campaigns for your online store, we have selected some of the best ones for you that you can easily adopt.
So, read on and check out these phenomenal ideas right now!
1. Use a simple exit-intent popup with a highly effective lead magnet to deliver value to your visitors.
Visitors like to feel appreciated, and you can show them that you value them by offering them a certain incentive in the form of a lead magnet.
Lead magnets can be varied, from eBooks to guides, reports, toolkits and the like, and the most efficient way to present them to your visitors is to offer them to them via popups.
Pop-ups are generally very useful and can be used for a variety of purposes, and combining a simple pop-up with an extremely attractive lead magnet has proven to be a very successful strategy in business.
Timing is also an important factor when it comes to pop-up efficiency because visitors appreciate offers that are presented to them at the right time even more.
One of the most commonly used triggers is the exit intent trigger which sets up popups to appear exactly when a visitor attempts to leave your website.
One of the tools that can make it easier for you to not only activate but also create the most amazing popups for your store is called poptin .
image2
In addition to popups, Poptin offers you the possibility to:
Create embedded forms for your website
Send automatic emails
When it comes to triggers, it offers advanced triggering options like after X seconds, % after scroll, after X clicks, exit intent, and more.
You can configure them very easily, as we can see in the settings below:
The goal of the exit intent trigger is to stop visitors the moment their cursor approaches the close button and remind them of what they can get if they decide to stay on your website a little longer.
By offering them something for free, you can quickly grab your visitors' attention.
For example, Hatchbaby's pop-up offers the product guide and news, and the only thing you have to do before getting all this for free is to register, i.e. leave your email address.
image4
Source: baby
This popup is simple yet effective, delivering engaging and relevant lead magnets and appearing exactly when your visitor least expects to prevent them from leaving and missing out on an amazing opportunity.
This is your last chance to retain your potential customers, so you should give it a try.
2. Use a lightbox popup with an interesting design and beautiful images to leave your visitors breathless.
Your visitors are visual beings, which means the aesthetic look of your pop-up is especially important if you want to attract them.
Using a lightbox popup is an ideal strategy to focus on your offer because when this type of popup appears, the rest of your web page automatically fades away.
This system directs your visitors' attention to the offer and provides more conversion opportunities.
Gingiber uses this type of popup as a way to gather more subscribers and also offers an exclusive coupon code as we can see below: