Tip 6: Let influencers take over your account
Posted: Wed Dec 18, 2024 8:53 am
A great example of how to use micro-influencers during the holidays is the Hallmark case . To promote their new jewelry collection, Hallmark teamed up with a number of smaller, family-friendly Instagram influencers.
The goal was to share personal, authentic moments of the family. Using the hashtag #KeepsakeIt, they shared posts with their followers about memories of past holidays, raising their children, or other moments of joy. The posts also included hashtags and links to Hallmark’s website where followers could purchase their own keepsake.
Hallmark Holiday Hashtag Promotion
Hallmark's #KeepSakeIT campaign
Tip 5: Use your employees as influencers
Your company’s employees are your best ambassadors. They are a reflection of your work environment and a personification of your brand. So who better to promote your brand or company than the employees themselves?
Some companies are experimenting with using employees as influencers. Even during the holidays, you can come up with creative ideas to use your own employees. Research shows that you are more likely to believe and trust people you know than you are to believe a brand’s advertising. This makes the influence of ‘ordinary’ people enormous. Using your employees as influencers can therefore be a step in the right direction to create more trust for your brand.
Sephora Employees as Fashion Models
An example of how this can work is the brand Sephora. They have used their own employees as fashion models . There are of course more ways to use your employees, such as at events or as a salesperson for your brand.
Sephora Campaign
Sephora campaign
The first five ways involve your brand appearing cambodia telegram data on an influencer’s channel. The sixth way is the other way around and the influencer appears on your channel. It can also work very well if you let employees take over the channel.
Brands often use influencers from their network with existing influencer relationships. So look at the influencers you have worked with in the past. Please note: it is very important that the influencer fits well with your brand.
It is also best to choose a slightly more well-known influencer, although this is not necessary. Usually the takeover lasts a day, but very occasionally it is longer: for example during or in the run-up to special events.
TJ Maxx takeover
For an Instagram or YouTube takeover, you can think of the following ideas: have an influencer get ready for Christmas, make an unboxing video or test one of your products. TJ Maxx is a brand that does a lot of takeovers. They started doing this in 2016, with the first one being during Christmas . Currently, most of this brand's takeovers take place via Instagram Stories.
The goal was to share personal, authentic moments of the family. Using the hashtag #KeepsakeIt, they shared posts with their followers about memories of past holidays, raising their children, or other moments of joy. The posts also included hashtags and links to Hallmark’s website where followers could purchase their own keepsake.
Hallmark Holiday Hashtag Promotion
Hallmark's #KeepSakeIT campaign
Tip 5: Use your employees as influencers
Your company’s employees are your best ambassadors. They are a reflection of your work environment and a personification of your brand. So who better to promote your brand or company than the employees themselves?
Some companies are experimenting with using employees as influencers. Even during the holidays, you can come up with creative ideas to use your own employees. Research shows that you are more likely to believe and trust people you know than you are to believe a brand’s advertising. This makes the influence of ‘ordinary’ people enormous. Using your employees as influencers can therefore be a step in the right direction to create more trust for your brand.
Sephora Employees as Fashion Models
An example of how this can work is the brand Sephora. They have used their own employees as fashion models . There are of course more ways to use your employees, such as at events or as a salesperson for your brand.
Sephora Campaign
Sephora campaign
The first five ways involve your brand appearing cambodia telegram data on an influencer’s channel. The sixth way is the other way around and the influencer appears on your channel. It can also work very well if you let employees take over the channel.
Brands often use influencers from their network with existing influencer relationships. So look at the influencers you have worked with in the past. Please note: it is very important that the influencer fits well with your brand.
It is also best to choose a slightly more well-known influencer, although this is not necessary. Usually the takeover lasts a day, but very occasionally it is longer: for example during or in the run-up to special events.
TJ Maxx takeover
For an Instagram or YouTube takeover, you can think of the following ideas: have an influencer get ready for Christmas, make an unboxing video or test one of your products. TJ Maxx is a brand that does a lot of takeovers. They started doing this in 2016, with the first one being during Christmas . Currently, most of this brand's takeovers take place via Instagram Stories.