2. Extract citations for email content
Posted: Wed Dec 18, 2024 9:00 am
How to repurpose content for email marketing
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By:
Branch
Posted on:
November 1, 2024
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Marketing Digital
The process of creating content can be time-consuming. Coming up with new ideas and ensuring that each original post is better than the last can be overwhelming. But when you learn how to recycle content, it can be a game-changer. In this article, we’ll explore how to repurpose content for email marketing and ways to do it effectively.
How content repurposing works in email marketing
Repurposing content for email marketing simply means taking existing content from a variety of sources (such as blog posts, videos, podcast episodes, and social media content) and adapting it for email. Repurposing content saves time, ensures consistent branding, and facilitates efficient communication.
When creating your email marketing campaigns, it's essential to start with an engaging introduction that grabs your subscribers' attention and sets the tone for your message. Knowing how to start an email is a key consideration here, as a compelling opening can make a significant difference in the success of your email marketing efforts.
Let's see how content repurposing works in email marketing.
Repurposing blogs for email marketing
Blog posts are a goldmine of information that can easily be transformed into email content. Here's how to do it effectively:
1. Summary of key points
Template : Create a newsletter that highlights the key points of a blog post.
Subject : “Key Takeaways from Our Latest Blog: [Blog Title]”
Body : Start with a brief introduction and bullet points that summarize the main ideas. Include a call to action that encourages readers to access the full post for more details.
2. Create a series
If your blog post covers multiple points or steps, consider breaking it up into an email series.
Template : A weekly email series that explores one point per email.
Subject : “Tip of the Week: [Blog Title Point]”
Body : Provides a summary of the specific tip, a brief anecdote or case study, and a CTA that links to the full article for further reading.
3. Transform into a practical guide
Turn an entire blog post into a step-by-step guide in your email.
Template : A visually appealing how-to email.
Subject : “Your Quick Guide to [Topic]”
Body : Use numbered steps or a checklist format. Include images or graphics to illustrate the process, and conclude with a CTA to download a related resource or ebook.
Repurposing social media content for email marketing
Social media is a great source of content that can be repurposed into email campaigns. Here's how to maximize its potential:
1. Highlight user-generated content
If your brand has received positive reviews or testimonials on social media, showcase them in your emails.
Template : A customer-focused email.
Subject : “See what others are saying about [Your product/service]”
Body : Include a testimonial or review along with a customer image (with permission). Add a CTA that encourages readers to share their experiences or explore your products.
2. Compile social media ideas
Collect and share your most popular social media posts in one digest email.
Template : A monthly or quarterly recap email.
Subject : “Best of the Month: [Your Brand Name]”
Body : Include images from the posts, brief descriptions, and links belize business email list to the original content. Encourage readers to follow you on social media for more updates.
3. Turn quotes and advice into graphics
Create eye-catching graphics from quotes or tips shared on social media and incorporate them into your emails.
Template : An inspirational email.
Subject : “Get inspired:
Branch Avatar
By:
Branch
Posted on:
November 1, 2024
Start
Marketing Digital
The process of creating content can be time-consuming. Coming up with new ideas and ensuring that each original post is better than the last can be overwhelming. But when you learn how to recycle content, it can be a game-changer. In this article, we’ll explore how to repurpose content for email marketing and ways to do it effectively.
How content repurposing works in email marketing
Repurposing content for email marketing simply means taking existing content from a variety of sources (such as blog posts, videos, podcast episodes, and social media content) and adapting it for email. Repurposing content saves time, ensures consistent branding, and facilitates efficient communication.
When creating your email marketing campaigns, it's essential to start with an engaging introduction that grabs your subscribers' attention and sets the tone for your message. Knowing how to start an email is a key consideration here, as a compelling opening can make a significant difference in the success of your email marketing efforts.
Let's see how content repurposing works in email marketing.
Repurposing blogs for email marketing
Blog posts are a goldmine of information that can easily be transformed into email content. Here's how to do it effectively:
1. Summary of key points
Template : Create a newsletter that highlights the key points of a blog post.
Subject : “Key Takeaways from Our Latest Blog: [Blog Title]”
Body : Start with a brief introduction and bullet points that summarize the main ideas. Include a call to action that encourages readers to access the full post for more details.
2. Create a series
If your blog post covers multiple points or steps, consider breaking it up into an email series.
Template : A weekly email series that explores one point per email.
Subject : “Tip of the Week: [Blog Title Point]”
Body : Provides a summary of the specific tip, a brief anecdote or case study, and a CTA that links to the full article for further reading.
3. Transform into a practical guide
Turn an entire blog post into a step-by-step guide in your email.
Template : A visually appealing how-to email.
Subject : “Your Quick Guide to [Topic]”
Body : Use numbered steps or a checklist format. Include images or graphics to illustrate the process, and conclude with a CTA to download a related resource or ebook.
Repurposing social media content for email marketing
Social media is a great source of content that can be repurposed into email campaigns. Here's how to maximize its potential:
1. Highlight user-generated content
If your brand has received positive reviews or testimonials on social media, showcase them in your emails.
Template : A customer-focused email.
Subject : “See what others are saying about [Your product/service]”
Body : Include a testimonial or review along with a customer image (with permission). Add a CTA that encourages readers to share their experiences or explore your products.
2. Compile social media ideas
Collect and share your most popular social media posts in one digest email.
Template : A monthly or quarterly recap email.
Subject : “Best of the Month: [Your Brand Name]”
Body : Include images from the posts, brief descriptions, and links belize business email list to the original content. Encourage readers to follow you on social media for more updates.
3. Turn quotes and advice into graphics
Create eye-catching graphics from quotes or tips shared on social media and incorporate them into your emails.
Template : An inspirational email.
Subject : “Get inspired:
”
Body : Display the graphic prominently and provide context or briefly reflect on its relevance. Include a CTA that links to your blog or social media for more ideas.
Repurposing video content for email marketing
Video content can be an engaging addition to your email campaigns. Here's how to repurpose videos effectively:
1. Create a video summary
For longer videos, create a summary or short video that encapsulates the key points.
Template : A video summary email.
Subject : “Watch our brief summary on [Video Topic]”
Body : Embed the video or include a thumbnail image that links to the full video. Provide a brief introduction that highlights what viewers will learn.
Extract interesting quotes or ideas from your video and use them as content in your email.
Template : An email with quotes from your video.
Subject : “Key Takeaways from Our Latest Video: [Video Title]”
Body : Presents the quotes with brief explanations. Include a CTA to watch the full video and dig deeper into the ideas.
3. Organize a Q&A or behind-the-scenes session
If you've recorded a Q&A or behind-the-scenes session, summarize the highlights in an email.
Template : A behind-the-scenes email.
Subject : “Take a look behind the scenes: [Topic]”
Body : Share key moments or insights, including images from the video. Encourage readers to watch the full video for more context and details.
Automate your email campaigns
Email automation can significantly streamline your content repurposing efforts. Here's how to incorporate automation into your campaigns:
Set up automatic workflows
Create automated email flows that trigger when you publish new content.
Example : Every time you publish a new blog post, automatically send a summary email to your subscribers with a link to the full post.
Uses RSS feeds