Digital advertising: what are the market trends for 2023?

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At the same time, Meta is leveraging artificial intelligence to optimize campaign results to “ help businesses save time and money . ” To do this, the company has made several improvements to Meta Advantage , its campaign automation portfolio. “These improvements will enable advertisers to leverage AI faster, give them more flexibility in creative, and help them measure what works ,” says Nicola Mendelsohn. Now, advertisers will be able to benefit from the Advantage + shopping service , allowing them to leverage artificial intelligence more easily.

More efficient audiences
In addition, a new feature has been designed to revitalize the how to build phone number list visual aspect of product catalogs by switching from static images to videos . Customer demonstrations or product presentations will therefore be made possible. Performance comparison tools have been developed to allow companies to compare the results of manual campaigns with those of campaigns automated by the Advantage + service.



The update unveiled by Meta on Thursday also aims to improve the audiences of advertising ads . Instead of limiting targets through strict criteria (like age or gender), the new feature has been programmed to suggest related profiles likely to match advertisers' expectations. "Today, for every dollar spent on advertising on our platforms, advertisers obtain an average return of $3.31 , " attests Nicolas Mendelsohn. Thanks to the new tools presented by Meta, the latter could claim even more impressive results.