Daily Engagement Rate (ERday)
Posted: Wed Dec 18, 2024 9:34 am
This is an indicator of engagement on a certain day. It can be average, for example, for a certain period (month, week).
Total daily engagements / number of subscribers * 100%
10. Engagement Rate of Post (ERpost)
This is an indicator of the engagement of a certain post, and can also be averaged over a period. You can evaluate the content strategy.
Sum of all engagements for a given post/followers on the date of publication * 100%
11. Active core community
The free service Socialstats is well suited for measuring buy whatsapp phone numbers list this metric on VKontakte. There you can see users who have not joined your community, but have shown attention at least once.
12. Negative Feedback
Any user reaction should be taken into account, including negative ones. This will help you avoid unsubscribes and annoying content in the future, work on the frequency of posting and reputation. And for VK advertisers, it can be noted that each advertising post has a rating reflecting the negative and positive side of the post, on the basis of which conclusions can also be drawn.
13. User Generated Content (UGC)
This is a very good indicator that reflects the trust in your brand and community, how often and how much community members offer or publish their own content. This directly shows the usefulness and interest of your community.
Metrics for assessing communication from an SMM specialist
We must not forget about community feedback metrics, this is what creates an aura of trust between users and community leaders.
14. Post rate
Post rate — we count the number of posts for a certain period. Not always a lot of posts is good, sometimes depending on the business area it is not worth posting too often at all, as this can cause an “allergic reaction” and unsubscribes. We look at negative ratings and hiding, test the number of posts and the focus of the content.
15. Average response time (Response Time)
The metric takes into account the average response time to a message — question, comment, discussion. For operational tracking, you can use the paid service JagaJam , across all social networks.
In times of high competition, service is one of the main differences of a decent organization, and you should not neglect this metric, especially if you want to increase sales from SMM. The best tool, in my opinion, is Bitrix24. When implementing it in your organization, messages from the same VK will come directly to the responsible manager: you can monitor this through Bitrix24, without going to the social network, and translate this dialogue into a sale. Because SMM specialists leading your group may not always have sufficient knowledge to complete the sale. And forwarding a potential client steals the most precious time in which a potential client is ready to make a purchase. You can read more about Bitrix24 and its capabilities here .
According to statistics, the most selling time is 5 minutes. You have to stick to it.
Total daily engagements / number of subscribers * 100%
10. Engagement Rate of Post (ERpost)
This is an indicator of the engagement of a certain post, and can also be averaged over a period. You can evaluate the content strategy.
Sum of all engagements for a given post/followers on the date of publication * 100%
11. Active core community
The free service Socialstats is well suited for measuring buy whatsapp phone numbers list this metric on VKontakte. There you can see users who have not joined your community, but have shown attention at least once.
12. Negative Feedback
Any user reaction should be taken into account, including negative ones. This will help you avoid unsubscribes and annoying content in the future, work on the frequency of posting and reputation. And for VK advertisers, it can be noted that each advertising post has a rating reflecting the negative and positive side of the post, on the basis of which conclusions can also be drawn.
13. User Generated Content (UGC)
This is a very good indicator that reflects the trust in your brand and community, how often and how much community members offer or publish their own content. This directly shows the usefulness and interest of your community.
Metrics for assessing communication from an SMM specialist
We must not forget about community feedback metrics, this is what creates an aura of trust between users and community leaders.
14. Post rate
Post rate — we count the number of posts for a certain period. Not always a lot of posts is good, sometimes depending on the business area it is not worth posting too often at all, as this can cause an “allergic reaction” and unsubscribes. We look at negative ratings and hiding, test the number of posts and the focus of the content.
15. Average response time (Response Time)
The metric takes into account the average response time to a message — question, comment, discussion. For operational tracking, you can use the paid service JagaJam , across all social networks.
In times of high competition, service is one of the main differences of a decent organization, and you should not neglect this metric, especially if you want to increase sales from SMM. The best tool, in my opinion, is Bitrix24. When implementing it in your organization, messages from the same VK will come directly to the responsible manager: you can monitor this through Bitrix24, without going to the social network, and translate this dialogue into a sale. Because SMM specialists leading your group may not always have sufficient knowledge to complete the sale. And forwarding a potential client steals the most precious time in which a potential client is ready to make a purchase. You can read more about Bitrix24 and its capabilities here .
According to statistics, the most selling time is 5 minutes. You have to stick to it.