Employee Net Promoter Score (eNPS – ): the new branding trend for Employees in 2022
Posted: Wed Dec 04, 2024 3:46 am
Welcome to the world of Employee Net Promoter Score (eNPS).
I'm having a hard time watching the first season of The Office US.
It's not Michael Scott's lack of self-awareness, or the many, many worthwhile conversations, that draws me in, but his blatant disregard for his employees, even when given direct feedback.
employee net promoter score importance
If you're reading this article, the good news is that you're already one step ahead of Season 1 Michael Scott.
You're interested in finding out what your employees think and increasing their loyalty, for that matter.
A good thing too, as the world of work has changed dramatically.
The conditions in which people want to work and what they want kenya phone number list from their jobs have changed, becoming more oriented towards personal happiness. As a result, attracting and retaining talented staff has become more difficult.
The need for a good employer brand is greater than ever, and one metric can be key.
This article will take you through ENPS and its ability to increase employee engagement with your company.
We will see:
What eNPS really is
Why measure it
How to run an eNPS survey
6 Ways to Improve Your eNPS Scores
Some surprising side effects of your eNPS research.
What is the Employee Net Promoter Score (eNPS)?
Just as the Net Promoter Score (NPS) is used to measure customer loyalty, the employee NPS measures employee loyalty to an organization.
Instead of asking about products and services, an eNPS survey will ask employees:
“How likely are you to recommend our company as a place to work?”
Responses are rated on the same scale from 0 to 10 and divided into three categories: Promoters, Passives, and Detractors.
The eNPS formula is like this:
% Promoters – % Detractors = eNPS score between -100 and +100
A company’s eNPS score indicates employee engagement and is a progressive measure of their experience over time.
And for the record, a good eNPS score will be between 10 and 30. Anything above 30 is great!
employee net promoter score formula
To track or not to track?
When NPS was originally designed by Fred Reichheld, the survey claimed to measure customer satisfaction with one question.
The methodology was quickly criticized for being too simple and not exploring why customers felt a certain way.
Many NPS and eNPS surveys today include an open-ended question to dig a little deeper into how customers and employees feel. Want to know all about the NPS methodology and how it’s used? Check out our ultimate guide to Net Promoter Scores .
Key Benefits of Measuring Employee Net Promoter Score
So why measure eNPS?
Well, unless you run the regional office at Dunder Mifflin, you probably want to know what your employees think.
Employee feedback can be a very valuable tool and should not be limited to the HR suggestion box and performance review.
Here are 5 reasons why you should prioritize eNPS in your company.
reasons to make eNPS business priority
It has a high response rate
The eNPS methodology is one of the quickest and easiest employee engagement surveys available.
A simple question answered on an 11-point scale, accompanied by a follow-up question, takes literally seconds to answer, meaning response rates can be high.
In fact, depending on the size of your company , expect between 65% and 90% of your staff to respond to an eNPS survey.
what is a good enps response rate
A high response rate reflects employee satisfaction and results in a lot of great feedback that you can use to improve employee engagement.
I'm having a hard time watching the first season of The Office US.
It's not Michael Scott's lack of self-awareness, or the many, many worthwhile conversations, that draws me in, but his blatant disregard for his employees, even when given direct feedback.
employee net promoter score importance
If you're reading this article, the good news is that you're already one step ahead of Season 1 Michael Scott.
You're interested in finding out what your employees think and increasing their loyalty, for that matter.
A good thing too, as the world of work has changed dramatically.
The conditions in which people want to work and what they want kenya phone number list from their jobs have changed, becoming more oriented towards personal happiness. As a result, attracting and retaining talented staff has become more difficult.
The need for a good employer brand is greater than ever, and one metric can be key.
This article will take you through ENPS and its ability to increase employee engagement with your company.
We will see:
What eNPS really is
Why measure it
How to run an eNPS survey
6 Ways to Improve Your eNPS Scores
Some surprising side effects of your eNPS research.
What is the Employee Net Promoter Score (eNPS)?
Just as the Net Promoter Score (NPS) is used to measure customer loyalty, the employee NPS measures employee loyalty to an organization.
Instead of asking about products and services, an eNPS survey will ask employees:
“How likely are you to recommend our company as a place to work?”
Responses are rated on the same scale from 0 to 10 and divided into three categories: Promoters, Passives, and Detractors.
The eNPS formula is like this:
% Promoters – % Detractors = eNPS score between -100 and +100
A company’s eNPS score indicates employee engagement and is a progressive measure of their experience over time.
And for the record, a good eNPS score will be between 10 and 30. Anything above 30 is great!
employee net promoter score formula
To track or not to track?
When NPS was originally designed by Fred Reichheld, the survey claimed to measure customer satisfaction with one question.
The methodology was quickly criticized for being too simple and not exploring why customers felt a certain way.
Many NPS and eNPS surveys today include an open-ended question to dig a little deeper into how customers and employees feel. Want to know all about the NPS methodology and how it’s used? Check out our ultimate guide to Net Promoter Scores .
Key Benefits of Measuring Employee Net Promoter Score
So why measure eNPS?
Well, unless you run the regional office at Dunder Mifflin, you probably want to know what your employees think.
Employee feedback can be a very valuable tool and should not be limited to the HR suggestion box and performance review.
Here are 5 reasons why you should prioritize eNPS in your company.
reasons to make eNPS business priority
It has a high response rate
The eNPS methodology is one of the quickest and easiest employee engagement surveys available.
A simple question answered on an 11-point scale, accompanied by a follow-up question, takes literally seconds to answer, meaning response rates can be high.
In fact, depending on the size of your company , expect between 65% and 90% of your staff to respond to an eNPS survey.
what is a good enps response rate
A high response rate reflects employee satisfaction and results in a lot of great feedback that you can use to improve employee engagement.