As we’ve mentioned above, to have a great crisis management buy phone number database plan, it is essential to constantly be in the know about your company’s public perception and the overall trends in your industry to respond to any negative feedback. It’s almost impossible and very time-consuming to do this manually, so to get started with crisis monitoring, it’s crucial to use an excellent media monitoring tool, such as Determ.
Media monitoring tools monitor the web for mentions of your desired keywords and should be your go-to helpers in preventing and reacting to a PR crisis.
How to use Determ for crisis management
Set up a topic
To gather important information about your company, competitors, etc., start by setting up your topics of interest in Determ. You can search for keywords such as brand name or hashtag.
