The idea is to provide a quick and satisfying experience, allowing users to resolve any doubts quickly and efficiently. 19. Increase Your Positive Presence in Reviews Whenever we talk about digital marketing, we must consider several different triggers that influence a buyer’s decision. Regardless of the industry in question, one thing is always true: modern consumers are heavily influenced by the opinions of friends, family, and influencers. This is an effect caused by years of massive advertising across multiple channels that has made people suspicious of any serious effort made to promote a product, service or brand.
Instead, the so-called consumer 4.0 pays more indische nummer whatsapp attention to reviews and opinions, especially if they come from sources they already know and trust. Since the SaaS environment is friendly to this kind of activity, your marketing strategy should include methods that will allow your product to appear in positive reviews. After all, this business model revolves around the user. So, a satisfied customer is likely to spread their opinion and ultimately attract more users to your product. Ideally, these reviews should be spontaneous, but there is nothing wrong with encouraging satisfied users to write what they think about the solution.
You can do this by writing follow-up emails, inviting them to share their views, or even offering special offers to those willing to express their opinion. Ultimately, however, the only way to increase your positive presence in reviews is to constantly improve your SaaS. To do this, you should track KPIs, observe user behavior, and, of course, pay real attention to any reviews left on the relevant channels, especially the negative ones. Any criticism should serve as fuel to improve the user experience and therefore generate more leads. 20. Use Social Selling Strategic use of various social media channels is the basis of several marketing strategies.