Zoho Campaigns Alternatives for Powerful Email Marketing
Posted: Wed Dec 18, 2024 10:31 am
When you use email marketing software, you free up time. It automates a lot of the process and it's quicker to set things up.
There are many options available and Zoho Campaigns is one. With it, you can customize your messages, create responsive designs, ensure emails are delivered, and much more. However, it may not be the right choice for you.
There are many Zoho Campaigns alternatives out there, and we'll walk you through each one. That way, you'll have the information you need to make the right choice.
1. MailChimp
MailChimp is a great choice for beginners and experienced marketers alike. c level contact list It’s a market leader with tons of advanced features and an easy-to-use interface. So, you’ll be able to get up and running quickly.
Welcome to MailChimp
Characteristics
It's easy to create better campaigns with MailChimp. You can quickly create landing pages, emails, ads, and more without ever leaving the website. Plus, you'll get creative tools, built-in management for your audiences, and automation features.
The journey feature means you can send emails based on what the customer does. It's a useful tool and is already built into the way MailChimp works.
MailChimp Features
Good Read: How to Create MailChimp Popups to Grow Your Email List
Pros:
Help tips in the application
Automated Responsive Email Templates
Advanced Reporting and Analytics
Cons:
Limited support at low levels
Some navigation problems
It may be more expensive than other Zoho Campaigns alternatives
Prices
With MailChimp, you have four plans. The Forever-Free offers one audience and 2,000 contacts. You get a marketing CRM, a website builder, a creative wizard, and several landing pages and forms.
Essentials is next at $9.99 per month for three audiences and 50,000 contacts. You get the benefits of the free plan. However, there's also chat and email support, A/B testing, custom branding, multi-step journeys, and plenty of email templates.
Standard is just $14.99 per month for five audiences and 100,000 contacts. You get dynamic content, custom templates, behavioral targeting, delivery optimization, and everything from Essentials.
Premium costs $299 per month for unlimited audiences and over 200,000 contacts. With it, you get all the features available. This includes comparative reporting, multivariate testing, advanced segmentation, and more.
MailChimp Pricing
Who is this for?
We think MailChimp is great for all types of marketers. You don't need a lot of experience because it focuses on analytics and actionable insights.
2 ActiveCampaign
ActiveCampaign offers a lot of features, but we found it to be more difficult to use than other Zoho Campaigns alternatives. Still, if you want the best and it's scalable, this might be the right choice.
Welcome to ActiveCampaign
Characteristics
With ActiveCampaign, you can reach and engage your audience quickly. Capture their attention with messages that flow.
It is also possible to build a relationship with prospects and customers. This is done through site messaging, email segmentation, and predictive content.
ActiveCampaign Features
Pros:
Advanced segmentation
Fixed help button
Dynamic Personalization
Cons:
Must go in task order
Without email scheduling tools
It takes a long time to get started
Prices
With ActiveCampaign, you are offered four pricing plans. Lite costs just $15 per month for 500 contacts. You get segmentation, opt-in forms, and recurring marketing automations.
Plus is next at $70 for 500 contacts. With it, you get everything from Lite. Plus, there are also landing pages, conditional content, advanced reporting, and custom forms/landing pages.
Professional is the best option at $159 per month for 500 contacts. You'll get everything from Plus. However, there are also site messages, split automations, website customization, predictive sending, and many other perks.
Enterprise starts at $279 per month for 500 contacts. You get all the features available. This includes a custom domain, custom reporting, free design services, social data enrichment, and unlimited trials.
ActiveCampaign Pricing
Who is this for?
Overall, we think ActiveCampaign is ideal for experienced marketers. It's great for both B2C and B2B needs because it offers separate accounts for business/personal contacts.
Good reading: 5 ActiveCampaign alternatives you can try for free
3. Klaviyo
Klaviyo is considered a hybrid email marketing solution. It is used to create emails, but it can also be a real-time engagement engine. With the integration list, users can do almost anything they need from a centralized hub.
Klaviyo Welcome
Characteristics
When you choose Klaviyo, you get a marketing automation tool that helps you send SMS and emails effortlessly. The cloud-based platform is easy to use and has tons of integrations.
With it, you get automations and programmable workflows. This platform can track your customers’ actions and their in-store purchases. This means you can schedule your emails to be sent after a person does a specific thing.
Klaviyo Features
There are many options available and Zoho Campaigns is one. With it, you can customize your messages, create responsive designs, ensure emails are delivered, and much more. However, it may not be the right choice for you.
There are many Zoho Campaigns alternatives out there, and we'll walk you through each one. That way, you'll have the information you need to make the right choice.
1. MailChimp
MailChimp is a great choice for beginners and experienced marketers alike. c level contact list It’s a market leader with tons of advanced features and an easy-to-use interface. So, you’ll be able to get up and running quickly.
Welcome to MailChimp
Characteristics
It's easy to create better campaigns with MailChimp. You can quickly create landing pages, emails, ads, and more without ever leaving the website. Plus, you'll get creative tools, built-in management for your audiences, and automation features.
The journey feature means you can send emails based on what the customer does. It's a useful tool and is already built into the way MailChimp works.
MailChimp Features
Good Read: How to Create MailChimp Popups to Grow Your Email List
Pros:
Help tips in the application
Automated Responsive Email Templates
Advanced Reporting and Analytics
Cons:
Limited support at low levels
Some navigation problems
It may be more expensive than other Zoho Campaigns alternatives
Prices
With MailChimp, you have four plans. The Forever-Free offers one audience and 2,000 contacts. You get a marketing CRM, a website builder, a creative wizard, and several landing pages and forms.
Essentials is next at $9.99 per month for three audiences and 50,000 contacts. You get the benefits of the free plan. However, there's also chat and email support, A/B testing, custom branding, multi-step journeys, and plenty of email templates.
Standard is just $14.99 per month for five audiences and 100,000 contacts. You get dynamic content, custom templates, behavioral targeting, delivery optimization, and everything from Essentials.
Premium costs $299 per month for unlimited audiences and over 200,000 contacts. With it, you get all the features available. This includes comparative reporting, multivariate testing, advanced segmentation, and more.
MailChimp Pricing
Who is this for?
We think MailChimp is great for all types of marketers. You don't need a lot of experience because it focuses on analytics and actionable insights.
2 ActiveCampaign
ActiveCampaign offers a lot of features, but we found it to be more difficult to use than other Zoho Campaigns alternatives. Still, if you want the best and it's scalable, this might be the right choice.
Welcome to ActiveCampaign
Characteristics
With ActiveCampaign, you can reach and engage your audience quickly. Capture their attention with messages that flow.
It is also possible to build a relationship with prospects and customers. This is done through site messaging, email segmentation, and predictive content.
ActiveCampaign Features
Pros:
Advanced segmentation
Fixed help button
Dynamic Personalization
Cons:
Must go in task order
Without email scheduling tools
It takes a long time to get started
Prices
With ActiveCampaign, you are offered four pricing plans. Lite costs just $15 per month for 500 contacts. You get segmentation, opt-in forms, and recurring marketing automations.
Plus is next at $70 for 500 contacts. With it, you get everything from Lite. Plus, there are also landing pages, conditional content, advanced reporting, and custom forms/landing pages.
Professional is the best option at $159 per month for 500 contacts. You'll get everything from Plus. However, there are also site messages, split automations, website customization, predictive sending, and many other perks.
Enterprise starts at $279 per month for 500 contacts. You get all the features available. This includes a custom domain, custom reporting, free design services, social data enrichment, and unlimited trials.
ActiveCampaign Pricing
Who is this for?
Overall, we think ActiveCampaign is ideal for experienced marketers. It's great for both B2C and B2B needs because it offers separate accounts for business/personal contacts.
Good reading: 5 ActiveCampaign alternatives you can try for free
3. Klaviyo
Klaviyo is considered a hybrid email marketing solution. It is used to create emails, but it can also be a real-time engagement engine. With the integration list, users can do almost anything they need from a centralized hub.
Klaviyo Welcome
Characteristics
When you choose Klaviyo, you get a marketing automation tool that helps you send SMS and emails effortlessly. The cloud-based platform is easy to use and has tons of integrations.
With it, you get automations and programmable workflows. This platform can track your customers’ actions and their in-store purchases. This means you can schedule your emails to be sent after a person does a specific thing.
Klaviyo Features