A spokesperson is essential during a crisis
Posted: Wed Dec 18, 2024 10:42 am
as that is a person responsible for representing your organization in the outside world. They are the ones getting the information about the company out to the public, your stakeholders, and the media, and controlling the flow of that information. A spokesperson has to make sure to deliver your organization’s message correctly and unambiguously.
Read 7 Corporate Crisis Examples cambodia girl whatsapp number and Ways to Manage Them
That is why a spokesperson should:
Be trained
Have good communication skills
Be empathetic and genuine
Have in-depth knowledge of the situation
Be quick and resourceful
Be authorized to make decisions (regarding the communication process).
A spokesperson should always have an aforementioned crisis management team in place to fall on. This group of people selected due to their expertise and specialty in different aspects of the business stands behind the spokesperson. They need to be available 24/7 in time of crisis, should a spokesperson need advice and information that needs to be relayed to the stakeholders.
Read 7 Corporate Crisis Examples cambodia girl whatsapp number and Ways to Manage Them
That is why a spokesperson should:
Be trained
Have good communication skills
Be empathetic and genuine
Have in-depth knowledge of the situation
Be quick and resourceful
Be authorized to make decisions (regarding the communication process).
A spokesperson should always have an aforementioned crisis management team in place to fall on. This group of people selected due to their expertise and specialty in different aspects of the business stands behind the spokesperson. They need to be available 24/7 in time of crisis, should a spokesperson need advice and information that needs to be relayed to the stakeholders.