10 basic terms to master the use of bots:
Posted: Thu Dec 19, 2024 3:33 am
CTA : (Call to Action) Buttons linked to a web page that allows actions to be carried out.
Persistent menu: Main menu, present throughout the conversation. Its purpose is to insist on the main actions that users should perform with the bot, drive traffic to the website or resume a conversation if the Natural Language Processor or the Artificial Intelligence System keywords fail.
CRM : (Customer Relationship Management) Tool that optimizes, manages, evaluates, administers and stores key information on: sales processes, business relationships, customer tracking, lead capture...
Broadcast: Mass broadcast messages that are sent to all bot subscribers mobile number list to communicate something specific such as: offers, launches, gifts, etc. ( Note : Broadcasts cannot be sent to followers of your fan page, only to people who have interacted with the bot)
Sequence: A set of automated messages that are triggered after a user has interacted with the bot. These messages can be segmented according to your subscribers' interests and can be scheduled to be sent at different time intervals.
Integrations in Zapier : Automation of tasks between two softwares without the need to apply code, via Zapier.
ROI : Return on investment that you get for each effort of your Marketing or Sales departments. This can be: e-commerce sales, engagement of your target audience, brand recognition, etc.
JSON API : (JavaScript Object Notation) A lightweight, text-based data exchange format that is independent of the programming language. It is easy to use, allows for great scalability in data usage, and is easy to read for both humans and machines.
AI (Artificial Intelligence) : Technology for simulating human intelligence processes such as: learning, reasoning and self-correction applied to machines or software.
Natural Language Processor (NLP) : Function of applied linguistics software that analyzes language for certain tasks such as: automatic translation, conversation automation, sentiment analysis, etc.
In conclusion….
Bots are the tool your business needs to grow in 2018. Because:
They are easy to implement.
They adapt perfectly to the needs of businesses in various industries: Education, Insurance, Tourism, Retail, etc.
It will enhance the value of your digital assets, support your business processes, your marketing actions and improve your customers' interaction with your brand.
Remember, there are two mandatory integrations you need to do with your bot:
Bot and web integration: Every time a person visits your website, they will be able to interact with your bot specially designed to sell.
Bot and HubSpot CRM integration: This integration will allow you to directly export your prospects' data (name, phone number, email) to your CRM so you can give them commercial treatment.
You are still undecided and wondering why you should implement a bot in your business? I want to ask you, why don't you do it right now?
Be part of Hiperestrategia's FREE Digital School and ensure your digital growth. SUBSCRIBE and be the first to visit our next class.
We will soon be releasing new content to teach you how to:
Persistent menu: Main menu, present throughout the conversation. Its purpose is to insist on the main actions that users should perform with the bot, drive traffic to the website or resume a conversation if the Natural Language Processor or the Artificial Intelligence System keywords fail.
CRM : (Customer Relationship Management) Tool that optimizes, manages, evaluates, administers and stores key information on: sales processes, business relationships, customer tracking, lead capture...
Broadcast: Mass broadcast messages that are sent to all bot subscribers mobile number list to communicate something specific such as: offers, launches, gifts, etc. ( Note : Broadcasts cannot be sent to followers of your fan page, only to people who have interacted with the bot)
Sequence: A set of automated messages that are triggered after a user has interacted with the bot. These messages can be segmented according to your subscribers' interests and can be scheduled to be sent at different time intervals.
Integrations in Zapier : Automation of tasks between two softwares without the need to apply code, via Zapier.
ROI : Return on investment that you get for each effort of your Marketing or Sales departments. This can be: e-commerce sales, engagement of your target audience, brand recognition, etc.
JSON API : (JavaScript Object Notation) A lightweight, text-based data exchange format that is independent of the programming language. It is easy to use, allows for great scalability in data usage, and is easy to read for both humans and machines.
AI (Artificial Intelligence) : Technology for simulating human intelligence processes such as: learning, reasoning and self-correction applied to machines or software.
Natural Language Processor (NLP) : Function of applied linguistics software that analyzes language for certain tasks such as: automatic translation, conversation automation, sentiment analysis, etc.
In conclusion….
Bots are the tool your business needs to grow in 2018. Because:
They are easy to implement.
They adapt perfectly to the needs of businesses in various industries: Education, Insurance, Tourism, Retail, etc.
It will enhance the value of your digital assets, support your business processes, your marketing actions and improve your customers' interaction with your brand.
Remember, there are two mandatory integrations you need to do with your bot:
Bot and web integration: Every time a person visits your website, they will be able to interact with your bot specially designed to sell.
Bot and HubSpot CRM integration: This integration will allow you to directly export your prospects' data (name, phone number, email) to your CRM so you can give them commercial treatment.
You are still undecided and wondering why you should implement a bot in your business? I want to ask you, why don't you do it right now?
Be part of Hiperestrategia's FREE Digital School and ensure your digital growth. SUBSCRIBE and be the first to visit our next class.
We will soon be releasing new content to teach you how to: