Generating Qualified Leads in B2B through Inbound Marketing
Posted: Wed Dec 04, 2024 3:52 am
Traditional, interruption-based marketing has always been about optimizing for immediate conversions . greece phone number list That would make sense for some things: Who wouldn’t want immediate sales? However, the problem is that while immediate conversions are certainly desirable, user behavior is much more complex. Studies of online behavior show that 78% of users say they use at least two or more channels to find products and services, from the moment they start searching until they complete a purchase.
A relationship has to start solidly through mutual interest. It cannot be forced. The user is usually saturated daily with thousands of advertising and direct marketing impacts , so he finds different ways to block all that propaganda, such as caller ID, spam filtering, on-demand television and radio.
According to several Experian reports, almost 30% of users have a separate email address reserved for filtering advertising or spam . At the same time, the Internet is presented as a quick and easy way for consumers to learn how to buy.
Inbound marketing turns the traditional marketing approach on its head and focuses on creating optimized and relevant content that will help qualified leads find what they are looking for right at the moment they are ready to buy:
useful inbound contentCreate useful content. In B2B, users are far from solving their problems; they want to learn how to do their job better. Offering learning content is a great way to differentiate yourself from the competition and build relationships over time. Giving them valuable content that they can't get anywhere else will make them think of you first when they are ready to buy or hire a service.
optimize search enginesOptimize our content for search engines: We must use the analysis platform we work with to discover how customers have found us in the past and research the keywords that our competitors use, in order to finally understand the different factors that will influence the search of our target audience .
A relationship has to start solidly through mutual interest. It cannot be forced. The user is usually saturated daily with thousands of advertising and direct marketing impacts , so he finds different ways to block all that propaganda, such as caller ID, spam filtering, on-demand television and radio.
According to several Experian reports, almost 30% of users have a separate email address reserved for filtering advertising or spam . At the same time, the Internet is presented as a quick and easy way for consumers to learn how to buy.
Inbound marketing turns the traditional marketing approach on its head and focuses on creating optimized and relevant content that will help qualified leads find what they are looking for right at the moment they are ready to buy:
useful inbound contentCreate useful content. In B2B, users are far from solving their problems; they want to learn how to do their job better. Offering learning content is a great way to differentiate yourself from the competition and build relationships over time. Giving them valuable content that they can't get anywhere else will make them think of you first when they are ready to buy or hire a service.
optimize search enginesOptimize our content for search engines: We must use the analysis platform we work with to discover how customers have found us in the past and research the keywords that our competitors use, in order to finally understand the different factors that will influence the search of our target audience .