Micro-markup of pages. It helps search engines better understand the content and provide more relevant results to users. For medical institutions, it is especially important to use micro-markup on service pages, the “About the company” page, and in informational content. In general, a technical audit is aimed at improving usability and, as a result, increasing conversion. Behavioral factors Also, when promoting a clinic website, you need to pay special attention to such important factors as click-through rate (CTR) and return to the search bar (SERP). Both of these factors play a significant role in ranking.
A high CTR is a signal that your resource is relevant and attractive to users. To increase this indicator, you should optimize the titles and meta descriptions of the pages, making them informative and attractive to the target audience. Also, using emotional triggers, numbers and calls to action in these elements can significantly increase clickability. The return factor to the search bar (SERP) is also important for search algorithms. If a user quickly returns to the search after visiting your resource, this may negatively affect the positions in the search results. To avoid this, it is necessary to provide high-quality content that meets user requests.
