Passive members who have not opened emails for a certain period of time (for example, those who have not made any purchases and have not opened their emails in the last 90 days). Your customers who are being lost (for example, those who have not made a purchase in the last 90 days and have not opened their emails in the last 90 days) Active customers who have not opened their emails for a certain period of time (for example, those who have made purchases in the last 90 days but have not opened their emails in the last 90 days) With this type of segmentation, you can create a campaign to convert passive members into customers, while creating customer loyalty campaigns by sending a survey to your active customers who do not open their emails about how often they would like to receive emails.
Finally, after parsing your passive list and sending email activation renewal campaigns, having reactivated members fill out a survey regarding frequency and products of interest to stay in touch with your emails will help the success and sustainability of your activation renewal campaigns. In addition, after the activation renewal campaigns, instead of sending campaigns every day or every other day to your passive members, you can send periodic/weekly and segmented (behavioral segmentation, birthday e-mails, etc.) e-mails to these members, so that you can communicate with them at the right frequency and not completely break off the interaction.
