You may want to consider sending your emails between 4:00 PM and midnight. Of course, you should also look at your statistics to see what works best for your business. Try a few tests. For example, split your list into two parts, send the same email to both groups on the same day, at different times of day, and see which option works best. Look at open rates and conversion rates to decide which time works best for your audience.
Strengthen your communication with social media After sending emails, get into the habit of sharing the same message on social media. For example, if you’ve invited guests to an upcoming event, you can also reach out to potential guests on Twitter and Facebook. You can send reminder emails as the event date approaches and share similar updates on social media. By collecting more email addresses through a signup form, reaching out to those connections via email, and increasing the activity of your social media channels, you are using multiple channels to reach your audience.
