Your marketing team can focus on bigger picture ideas and leave the day-to-day emailing to your automation software. This also means your email marketing has a better return on investment (ROI), with less time and resources spent on tasks that could be automated. Personalizes communication to target audience We all like to feel special, right? And so do your customers. Automation lets you send personalized messages based on things like their behavior and interests.
Marketing automation platforms also help you segment your email list so you can set up and send targeted messages on the fly. These feel much more personal than a generic “Hey, customer!” email. Increases customer engagement and loyalty The more relevant and timely your emails are, the more likely people are to read them and take action. Whether that’s reminding someone about an abandoned cart or sending them a special birthday offer.
