5 tips for effective SMS marketing

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SMS marketing trendsOne of the latest SMS marketing trends is sending a text message with additional information. That is, with the arrival of smartphones in our society, more and more people are connecting to the Internet through their phones. Therefore, SMS landing provides the sending of brief information that the user can expand on through a link.

The user is directed to a page that opens as soon as they click on the link: the Landing page . This is a web page that you reach by clicking on a link via SMS and that has been adapted for smartphones.

SMS landing is one of the most popular SMS marketing trends, as it has a great advantage: brazilian wax telegram adaptability. It may happen that during the analysis of your campaign you decide to rectify the content you send once the SMS has been sent. With this, you only need to modify the link and thus direct the user to more appropriate content.

Another important advantage is the considerable increase in conversions due to two main factors. On the one hand, the high opening rate of SMS messages, which is around 100%. On the other hand, the click rate can reach 80% depending on the theme of the campaign or the sector of the company.

Finally, thanks to SMS landing pages you can obtain very valuable information from your users. That is, you have the option of directing them to a form that increases your personal database. In addition, it gives you the opportunity to analyze information such as the language used, their location on the map or the device used.

2.- Unicode messages
SMS marketing trendsSMS has a standard size of 160 characters, which is more than adequate for communication. However, as mentioned above, this size can be expanded using links.

These 160 characters are valid only for the most common alphabet, the so-called GSM alphabet. The GSM alphabet contains all the Latin characters, the digits and some special characters (such as % or @). This would therefore invalidate all characters other than Latin characters that are specific to other languages.

Unicode messages are one of the hottest SMS marketing trends. This is because they allow alphabets such as Arabic, Thai, Russian or Chinese to be sent via SMS. Unicode is able to break down these technical obstacles and send content in all languages ​​internationally. However, this opportunity for diffusion also entails a higher cost since it only allows the sending of 70 characters.