Some of the main actions you should take into

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Basic functionalities of an automated marketing platform: actions

However, an entry point is nothing if you don't define the subsequent actions that can be performed. That's why another of the basic functionalities of an automated marketing platform is to be able to create the actions that you think are necessary to meet your objectives .


Send an email.
Send an SMS.
Add tags to a contact.
Remove tags from a contact.
Add a contact to a record list.
Delete a contact from a list.
Every automated marketing platform should include these actions by default. In MDirector Marketing Automation they appear by default.

4.- Conditions
Basic functionalities of an automated marketing platform: Conditions

However, what makes the difference between one marketing automation british mobile number strategy and another are the conditions. That is, what has to happen for one or another event to be triggered later. For example, if there has been no subscription, it is difficult to continue sending email messages to the user.

That's why conditions are so important. And that's why they have to be part of the basic functionalities of an automated marketing platform like MDirector . They are what lead to doing one thing or another based on the subscriber's interaction , depending on what happens in your emails or any other external events that must be taken into consideration.

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The main conditions taken into account are:
Yes/Yes or Yes/No . Conditions that make the performance of an action dependent on whether or not another previously determined action occurs. For example, if a link is not clicked, the next email is not sent. Or if the subscription form is filled out, the welcome message is sent.
Wait . Where you specify a specific amount of time that you want to pass before an action occurs. When is it interesting for a buyer of one of your products to receive new communication? At what point are they most willing to give you information through an online survey? Defining these conditions is essential for the success of your strategies. Here lies one of the key aspects that mark the success or failure of one brand or another.
Multi-option . Because sometimes it is not possible to generate a new action after a specific condition, but it is possible if two conditions occur.
Moving a contact to another scenario . This is something that is not often considered, but it is important. What happens when a sales cycle is closed? Does the user move on to a lead nurturing strategy? Or is it better to wait a certain amount of time and move them to another scenario?
Defining these conditions well will determine whether you succeed or not. To achieve this, it is essential that the platform you choose to work on your strategies allows you to generate new conditions, basic functionalities of an automated marketing platform.

The potential of workflows
Basic functionalities of an automated marketing platform: workflows

Only by taking all these elements into account will you be able to take advantage of marketing automation. In this way, a scenario becomes a workflow, that is, a chain of actions that must be carried out after a specific trigger is triggered .

This is the moment when the basic functionalities of an automated marketing platform come together to do their work together. This happens according to the following scheme:

A contact enters the scenario through one of the previously defined entry points.
Then he is taken through the different steps of the scenario taking into account the conditions that occur after the specific actions to be carried out:
So if you meet the criteria for one step, you'll move on to the next.
If he fails to do so, he will leave the stage.
When there are no more steps left to take regarding their behavior, the contact leaves the scene.
Why workflow should you bet on it?
Each brand should thoroughly analyze which specific workflows can be improved to increase the productivity of their marketing strategies. Only by defining workflows appropriately will you be able to improve and achieve your goals.

However, there are a number of workflows that are mandatory for any self-respecting brand to take care of. These are the most important ones:

Welcome email.
Lead Nurturing Workflow.
Newsletter subscription.
Downloading a document.
Shopping cart recovery.
Demo user workflow.
Re-engagement.
Product launch workflow.
Conversion or purchase.
In-person or digital events.
Workflow for the first year of the client or other anniversaries.
By working these workflows properly, you will be able to take care of your leads on a daily basis without the need to have a person present. Only with the help of a professional marketing automation platform like MDirector . A tool that will make it easier for you to contact your clients.