Email marketing to create brand image typography
Posted: Mon Dec 23, 2024 5:55 am
Want to know how big companies establish their brand image? Take note for your own business.
1.- Logo and colors
For the logo, you can use the Logaster logo creator . They are also a must in email marketing to create a brand image. In fact, the logo is the first thing that the user should see when opening your email. It will be the element that will make them recognize you at first glance, which is why it should always be at the top of the content.
Take a look at the example from Blue Apron. The brand logo is placed at the top, so that as bulk cell phone number list soon as the user opens the email, he or she knows who the owner of the message is.
Also, the color that represents the brand is maintained throughout the email. Being consistent with colors is very important, as it helps create your corporate image. And you should keep in mind that this style is applied to the rest of the pieces.
2.- Typography also marks your personality
Being unconventional and innovating with new fonts and colors will help you in your email marketing campaign to create a brand image. If you dare to use vibrant colors and creative fonts that match your brand's personality, you will be able to differentiate yourself.
Once you choose the appropriate fonts, as you can imagine, you should be consistent and use those fonts in all of your emails.
[bannerHero]
Need a boost? Here are some tools to help:
Tiff is a web application that allows you to compare the appearance of different fonts and shows you the main differences between them.
Fontroid. If you want to include your own fonts, this is your star app, since you can add your own handwritten fonts to include in your emails as images. For example , as a signature. This will not only give you personality, but also humanize your brand .
Typecast. With this tool you can use Google fonts and create your own fonts.
PicLab. Great for finding creative fonts.
Whatever you do with your email marketing strategy to build brand image, remember that email clients process fonts differently. So, to avoid problems, you should:
Use a primary source.
Use another web-safe font.
And use another system-based font that also represents you.
3.- Create powerful CTAs
Email marketing to create brand image CTA
1.- Logo and colors
For the logo, you can use the Logaster logo creator . They are also a must in email marketing to create a brand image. In fact, the logo is the first thing that the user should see when opening your email. It will be the element that will make them recognize you at first glance, which is why it should always be at the top of the content.
Take a look at the example from Blue Apron. The brand logo is placed at the top, so that as bulk cell phone number list soon as the user opens the email, he or she knows who the owner of the message is.
Also, the color that represents the brand is maintained throughout the email. Being consistent with colors is very important, as it helps create your corporate image. And you should keep in mind that this style is applied to the rest of the pieces.
2.- Typography also marks your personality
Being unconventional and innovating with new fonts and colors will help you in your email marketing campaign to create a brand image. If you dare to use vibrant colors and creative fonts that match your brand's personality, you will be able to differentiate yourself.
Once you choose the appropriate fonts, as you can imagine, you should be consistent and use those fonts in all of your emails.
[bannerHero]
Need a boost? Here are some tools to help:
Tiff is a web application that allows you to compare the appearance of different fonts and shows you the main differences between them.
Fontroid. If you want to include your own fonts, this is your star app, since you can add your own handwritten fonts to include in your emails as images. For example , as a signature. This will not only give you personality, but also humanize your brand .
Typecast. With this tool you can use Google fonts and create your own fonts.
PicLab. Great for finding creative fonts.
Whatever you do with your email marketing strategy to build brand image, remember that email clients process fonts differently. So, to avoid problems, you should:
Use a primary source.
Use another web-safe font.
And use another system-based font that also represents you.
3.- Create powerful CTAs
Email marketing to create brand image CTA