Why Is Video Winning Over Written Content in Digital Marketing

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messi66
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Joined: Tue Dec 03, 2024 6:52 am

Why Is Video Winning Over Written Content in Digital Marketing

Post by messi66 »

Video marketing is an absolute necessity when it comes to getting out there and building a company's brand. If you're wondering how effective online video marketing is, take a look at some recent statistics. Streaming video accounts for approximately 70% of all Internet traffic, a figure which includes Netflix (37%) and Youtube (17%) as the two largest providers of consumer media bandwidth. Video can be an effective means of attracting leads and new prospects for your business. Here is what you can do to stand out:

Update: Check out some new video statistics for 2018.
Use a call to action. You don't want your video to end and have your viewer thinking "what's next?" You want to give people clear instruction on what to do after watching the video. This could be a link sending them to your website or a capture page. If your video is on Youtube, then it could be a simple reminder to subscribe to your channel. You want to prompt them to take the next step and simply get comfortable with you and your company. This next step could be taking them straight to an email newsletter signup page or whatever the next step is in your funnel.
Good example of Annotations Youtube

Your videos have to be valuable to more than just yourself. You might enjoy talking about a topic for your videos, but they aren't going to be valuable unless taiwan business email list they help your potential customers. What often happens is that someone gets caught up explaining something they know a lot about, but they're not addressing a core problem of their intended audience. Your customers will appreciate you giving them valuable information that isn't too generic or technical.
One way in which companies are using videos to showcase the technical aspects of their business (without boring their visitors) is to shoot video of your business's operations. For example, videos can show what your manufacturing process is like. Showing customers the care that you use when making your products will help build trust that you're able to design and deliver a quality product. Many of your potential customers will not be able to take a tour of your manufacturing facilities in person. By giving a video overview of your manufacturing process, you'll potentially be able to win new accounts from geographically diverse locations.

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Videos work wonderfully for customer testimonials. People are demanding more than just a static block of text when deciding on how capable a company is. An excellent sounding text testimonial is a start, but it's not necessarily believable. How will the reader know that the testimony that they're reading is not fake? As a result, customer testimonial videos are working better than text for companies right now. These are the most popular videos that companies are requesting because their potential customers are more likely to be persuaded with video. Written testimonials on websites that have your logo on don't help as much with credibility.
While anyone can write a piece of text, a person speaking from experience on camera doesn't have that credibility gap. Unlike a static written testimonial, a video shows your customers in real life. The video also efficiently transmits body language and voice inflection, which can include the satisfaction that the client feels while doing business with you.
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