How to implement trigger marketing campaigns

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This type of marketing based on events can be applied in a multitude of situations. In this way, each of these events generates a personalized response from certain users.

Trigger Marketing actions allow for fully automated marketing actions . This way, a greater impact can be generated at a lower cost.

Ultimately, Trigger Marketing will help you increase engagement, acquisition, retention, and conversion opportunities.

Types of Trigger Marketing
Email type

Trigger Marketing strategies are mostly implemented in email marketing strategies. business contact number list Although they can also be carried out with retargeting or display campaigns. Here are some ideas for applying Trigger Marketing strategies in your email campaigns:

Welcome emails : this is the time to establish initial contact with the user and guide their behavior toward what you want to achieve.
Onboarding emails : Sometimes subscribers need a little push to set up their account or start using your platform.
Reactivation emails: Re-engage subscribers who haven't responded or who have been inactive for a while.
Remarketing campaigns : The email that alerts you about an abandoned shopping cart continues to generate the most conversions.
Transactional email : These emails are great opportunities to offer a valuable service to your users. Some of them can be: electronic receipt, order confirmation, pending orders, shipping and return confirmations, refund email, etc.
Account Information Emails – Notifications to consumers of changes to their account, such as password updates, email changes, profile changes, etc.
Personal Event Email – Birthday, anniversary, or any other occasion that may provide special offers or engagements. Congratulatory messages can also be included for subscribers who have reached a specific milestone with your brand.
Real-time triggers: specific emails related to factors that are occurring at the moment and that help improve engagement.
How to implement trigger marketing campaigns

Each company will have a unique set of circumstances and objectives that will define the appropriate approach to implementing an event-driven strategy. However, the process can be broadly divided into four stages.

1.- Identify the relevant triggers
identify

The first step is to understand which events affect the customer relationship. These events fall mainly into two categories:

Customer-specific events – These events affect specific customers and change their requirements or expectations. An example might be a new job or a move, for example.
Customer and brand-related events : These events arise from the relationship the company already has with its customer. Examples include opening a new account or purchasing a new product.
In order to carry out this process correctly, it is important to identify the steps that users take in the process of purchasing a product or service.

In this first stage, it is key to involve all stakeholders within the organization to help build that list of relevant factors.

2.- Monitor the triggers
monitor