What is an automated workflow and how to create it

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You'll achieve a higher ROI. Focus Research has found that 75% of companies that automate their marketing experience an increase in ROI within just one year of implementation. And 44% within 6 months.
Interaction with customers is continuous. You will strengthen ties and build loyalty .
You will achieve more efficient management of Email Marketing and Marketing Automation .
You will double your lead capture. Marketing automation helps you create specific forms and landing pages to collect user data. From there, follow-up is easier and more effective. That is why, in addition to email, it is important to know how to create an automated workflow on landing pages as well.


A workflow, on the other hand, will be triggered the moment a user meets the predefined business email address list denmark criteria you have set. It is intended to make marketing more efficient by automating a process that until now, was done manually.

For example, you can send follow-up messages to someone when they fill out a contact form on your landing page. Although your current customers can also receive automated messages. For example, reminder messages, abandoned cart recovery messages, or discount coupons to retain them .

And this shows that those who wonder how to create an automated workflow don't just think about sales. They are also clear that this resource also meets customer loyalty and retention objectives.

In other words: it won't limit your strategies. On the contrary. It will allow you to consolidate leads , activate internal notifications, and even automate database cleanup tasks .

However, this freedom will only be allowed by good marketing automation software .

When it comes to email, determining how to create an automated workflow involves launching a chain of scheduled emails with personalized calls to action for each user.

But what should you do to get started with this process?

1.- Always keep your goal in mind


Decide what your goal is for learning how to create an automated workflow.

What action or actions do you want to trigger in your audience?
Do you want them to make a purchase on your website? Or, on the contrary, would you prefer them to consume your content?
If you're targeting new customers, an initial submission of your form could be the trigger for engagement. If your workflow is geared toward existing customers, however, you could set up a trigger to start as soon as those customers visit certain landing pages. Or, if they haven't made a purchase in a certain amount of time, you could create an automated workflow that nurtures them back toward purchasing.

First, you need to decide how those people are going to sign up for your workflow.

2.- Design a marketing plan