Ecommerce Marketing Automation Flows
Posted: Mon Dec 23, 2024 7:24 am
If, for example, you have defined a cross-selling strategy in the purchase flow of a product , it is important not only to choose the right products. You must also take into account that the images are appropriate. And, above all, that the products are personalized for the segment of your audience that you have defined.
Because, does it make sense to offer a product to a user who has already purchased it business email lists uk previously? These are essential aspects that you must take care of for ecommerce marketing automation to work.
Ecommerce Marketing Automation Flows
However, where the true potential of automated marketing lies is in defining ideal automated flows. These are some of the most common ones that you should already include in your e-commerce sales process:
1.- Welcome
eCommerce Marketing Automation: Welcome
It is, without a doubt, the most well-known and, of course, most used marketing automation flow. If an e-commerce uses double opt-in registration, it is most normal to opt for this workflow . To do so, you must take into account:
There is a relationship between e-commerce and the emails that users receive. When they fill out a form, they should arrive at a welcome page where they will be notified that they will receive an email to confirm their subscription.
The information sent in the different emails must be carefully worded. Forget predefined emails in which a small text and a link appear. Play with copywriting now that the user is receptive.
In the event that the user does not confirm the registration, it is common for the workflow to be complemented with two other messages. One is sent two days after the registration has been initiated. The second, one week after the first request. In these emails, the user should be reminded that confirmation is necessary while also being informed of the advantages of registering.
2.- Purchase
ecommerce marketing automation: purchasing
In this case, the flow is triggered when a visitor accesses the product page and initiates their purchase. An ideal moment to increase the visitor's confidence. This will increase their purchasing expectations . To do this, one of the most common message sequences is the following:
An email notifying you of the purchase. In it, the brand must show its gratitude as well as the basic details of the purchase. In addition, you can include other related products that other people who made the same purchase bought.
A day later you can keep him informed about the status of the purchase.
When you receive the product, it is not a bad idea to send a message asking about the purchase experience. At the same time, you can give some advice on how to use the purchased product.
The month after the purchase, it is interesting to send a message asking about the user's experience with the product or service. The user has already had time to try it. It is time to ask them for reviews in other digital spaces that help the brand. As well as incorporating upselling and cross-selling strategies with other products that may interest them and discount coupons for being a customer to make a new purchase or encourage a friend to make a purchase.
3.- Customer reactivation
Another mistake you should avoid is falling into the tendency to focus digital marketing strategies on attracting new leads. And forgetting those customers who, for whatever reason, have become inactive.
One of the most interesting workflows is the one that is launched when a user has met a series of rules that lead to the inactive status . To do this, it is important that you clearly define what these rules are. At the moment in which they are created, it is possible to automate the messages with the aim of reviving, as far as possible, the relationship with the user.
A series of common messages in this case are the following:
A first message within the established time (3-6-12 months) in which the user is reminded of the brand and the advantages of staying connected.
Fifteen days after the first, another message sending the reminder again.
As a final measure, a third message can focus on informing the user that he or she is going to be removed from the database . It is preferable to clean up the database of inactive users than to keep them and continue receiving messages. You risk having them classified as spam.
As you can see, by combining technology and content you can increase your e-commerce sales. To do this, it is vital to have a digital marketing platform that allows you to segment databases, generate personalized content, create value flows for each action and measure the efforts made .
MDirector is the only platform that combines all the channels you need in one tool . Do you want to start using MDirector?
Because, does it make sense to offer a product to a user who has already purchased it business email lists uk previously? These are essential aspects that you must take care of for ecommerce marketing automation to work.
Ecommerce Marketing Automation Flows
However, where the true potential of automated marketing lies is in defining ideal automated flows. These are some of the most common ones that you should already include in your e-commerce sales process:
1.- Welcome
eCommerce Marketing Automation: Welcome
It is, without a doubt, the most well-known and, of course, most used marketing automation flow. If an e-commerce uses double opt-in registration, it is most normal to opt for this workflow . To do so, you must take into account:
There is a relationship between e-commerce and the emails that users receive. When they fill out a form, they should arrive at a welcome page where they will be notified that they will receive an email to confirm their subscription.
The information sent in the different emails must be carefully worded. Forget predefined emails in which a small text and a link appear. Play with copywriting now that the user is receptive.
In the event that the user does not confirm the registration, it is common for the workflow to be complemented with two other messages. One is sent two days after the registration has been initiated. The second, one week after the first request. In these emails, the user should be reminded that confirmation is necessary while also being informed of the advantages of registering.
2.- Purchase
ecommerce marketing automation: purchasing
In this case, the flow is triggered when a visitor accesses the product page and initiates their purchase. An ideal moment to increase the visitor's confidence. This will increase their purchasing expectations . To do this, one of the most common message sequences is the following:
An email notifying you of the purchase. In it, the brand must show its gratitude as well as the basic details of the purchase. In addition, you can include other related products that other people who made the same purchase bought.
A day later you can keep him informed about the status of the purchase.
When you receive the product, it is not a bad idea to send a message asking about the purchase experience. At the same time, you can give some advice on how to use the purchased product.
The month after the purchase, it is interesting to send a message asking about the user's experience with the product or service. The user has already had time to try it. It is time to ask them for reviews in other digital spaces that help the brand. As well as incorporating upselling and cross-selling strategies with other products that may interest them and discount coupons for being a customer to make a new purchase or encourage a friend to make a purchase.
3.- Customer reactivation
Another mistake you should avoid is falling into the tendency to focus digital marketing strategies on attracting new leads. And forgetting those customers who, for whatever reason, have become inactive.
One of the most interesting workflows is the one that is launched when a user has met a series of rules that lead to the inactive status . To do this, it is important that you clearly define what these rules are. At the moment in which they are created, it is possible to automate the messages with the aim of reviving, as far as possible, the relationship with the user.
A series of common messages in this case are the following:
A first message within the established time (3-6-12 months) in which the user is reminded of the brand and the advantages of staying connected.
Fifteen days after the first, another message sending the reminder again.
As a final measure, a third message can focus on informing the user that he or she is going to be removed from the database . It is preferable to clean up the database of inactive users than to keep them and continue receiving messages. You risk having them classified as spam.
As you can see, by combining technology and content you can increase your e-commerce sales. To do this, it is vital to have a digital marketing platform that allows you to segment databases, generate personalized content, create value flows for each action and measure the efforts made .
MDirector is the only platform that combines all the channels you need in one tool . Do you want to start using MDirector?