XI’m working with a content
Posted: Mon Dec 23, 2024 8:42 am
It’s the team’s ability to adapt to the next version of normal.Resilience in #marketing is the team’s ability to adapt to the next version of normal, says @Robert_Rose via @cmicontent. #WeeklyWrapShare on team now that, in the last weeks, has had to reprioritize, revisit their content tech stack, and launch a set of new communications platforms with new workflows, standards, and guidelines. They’re not thinking of going back to the old. Their jobs are reshaped, their technology is retooled, and the governance and workflows remade.
They’ve adapted.HANDPICKED RELATED CONTENT:How We’re switzerland business mailing list Navigating the New Now of Content Marketing Steps to Create a Helpful Interim Content Marketing StrategyA fresh take on what to plan for now (:)This week’s news item comes from U.K.-based MarketingWeek: Marketers Should Be Planning for an Economic Bounce Back. It opens with all the economic bad news that resulted from the pandemic-related stay-at-home orders. But then it looks ahead, pointing to forecasts for a “bounce back driven by pent-up demand that will see the economy back to where it was in by the end of next year or early ”The article’s point is, of course, that we should start planning for the bounce back now.
I suggest that instead of planning for a bounce back, we plan for change.Instead of planning for an economic bounce back, plan for change, says @Robert_Rose via @cmicontent. #WeeklyWrapShare on XRemember the fourth quarter of when people were worried about two dips in the yield curve in Treasury notes indicating a possible recession? Not a lot of people are talking about yield curves now. Is that because a recession was coming anyway? Or did the COVID- disaster create an artificial collapse and the “pent-up demand” bounce back would help us avoid recession? Or is the recession happening and we just don’t know?I explain why it doesn’t really matter whether there’s a bounce back or a bounce backward.
They’ve adapted.HANDPICKED RELATED CONTENT:How We’re switzerland business mailing list Navigating the New Now of Content Marketing Steps to Create a Helpful Interim Content Marketing StrategyA fresh take on what to plan for now (:)This week’s news item comes from U.K.-based MarketingWeek: Marketers Should Be Planning for an Economic Bounce Back. It opens with all the economic bad news that resulted from the pandemic-related stay-at-home orders. But then it looks ahead, pointing to forecasts for a “bounce back driven by pent-up demand that will see the economy back to where it was in by the end of next year or early ”The article’s point is, of course, that we should start planning for the bounce back now.
I suggest that instead of planning for a bounce back, we plan for change.Instead of planning for an economic bounce back, plan for change, says @Robert_Rose via @cmicontent. #WeeklyWrapShare on XRemember the fourth quarter of when people were worried about two dips in the yield curve in Treasury notes indicating a possible recession? Not a lot of people are talking about yield curves now. Is that because a recession was coming anyway? Or did the COVID- disaster create an artificial collapse and the “pent-up demand” bounce back would help us avoid recession? Or is the recession happening and we just don’t know?I explain why it doesn’t really matter whether there’s a bounce back or a bounce backward.