Engagement rates, especially

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Jessica and I talk about how BB and BC companies are weathering this crisis differently and the changes it’s bringing to content strategy and content marketing. Here’s a peek at one of Jessica’s observations:For a few of my clients, engagement has been more of a focus. They like to see the numbers, but they also want to know that people are engaging, they’re finding the content useful. I’ve seen one client whose numbers have gone through the roof because they’re answering questions and answering them fast … (P)age views and time on site and all of those metrics are still valid, but I do think engagement rates, especially on social, have become more of the focus.

# on #social, have become more of the switzerland email address focus, says @jesshods via @cmicontent. #WeeklyWrapShare on XListen in, then learn more about and from Jessica:Connect with her on LinkedIn or follow her on Twitter.Visit her website jessicahodkinson.com.One content marketing idea you can use (:)The CMI post I’d love for you to take another look at this week is by our own Ann Gynn, who got several speakers at Content Marketing World to identify the biggest time-wasters that plague content marketing programs.

The unifying answer revolves around one thing – time. The team spends too much time on the wrong things, too little time on the helpful things, and no time on key things. This wonderful article is part therapy (we’re not alone), part discovery (oh, that’s what the problem is), and part help (OK, we can fix it). I hope you’ll check it out.Love for our sponsor: SitecoreOrganizations all over the world are being forced to reevaluate their business plans and marketing strategies.