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It posts daily updates on the number of COVID- patients in its hospital, and the CEO shares video updates every few days. He gives detailed information about how COVID- is affecting the hospital, including the number of patients:Being treated for COVID-Awaiting test resultsIn the emergency departmentIn the emergency department with COVID- or awaiting test resultsBeing released from the hospital after recovering from COVID-These videos help build trust and connection with the audience members who rely on this community hospital for care. What it means for youPeople appreciate when you tell them the bad and the ugly, not just the good, because it means you’re committed to honesty.

t the lid on the number of coronavirus patients, worried switzerland email list that it might prevent people from coming in for care. But instead of hiding those numbers, it displayed them. This approach will likely attract patients because people know this hospital can be trusted.As we move through each phase of this pandemic, with the constantly changing rules and guidelines, be up front. Explain what the situation means for your customers and how it will affect them. Update information as often as possible.

HANDPICKED RELATED CONTENT:How to Create the Right Video Experiences for Your Brand Steps to Getting Brand Trust RightStruggling With Brand Loyalty? Ideas to Consider for Lifetime Customers Bring your brand’s unique spin to your coverageBefore COVID-, hospitals created content based on what their potential patients were looking for. Don’t stop now. Continue to get into your customers’ heads to provide the content they want.See it in actionThe target audience for Children’s Hospital Colorado is parents who want information on keeping their kids safe and how to talk to them about what’s going on.