Michaels combines its essence with a design
Posted: Mon Dec 23, 2024 9:16 am
use a welcome email
This first example is very interesting to analyze to know how to use a welcome email.
Start by thanking users who have taken the time to sign up, which humanizes the brand and shows, from the first contact, that it cares about the user and their intentions.
But it also makes the most of the opportunity to do branding with an interesting design. business to business mailing lists poland It simulates a complete artistic craft project, made with paint and whiteboards.
Another thing you should keep in mind when using a welcome email is to be transparent. That is, the example clearly shows how the brand tells the user what they will find in their messages and what value those emails will provide. It says: “We’re going to send fun stuff like DIY tips and tricks, invitations to in-store events, and exclusive offers and coupons.”
Last but not least, the brand takes advantage of the opportunity to carry out the first segmentation mentioned above: “What do you love to do? Let’s get to know each other.”
2.- IKEA seeks to inspire
use a welcome email
Using the example of IKEA, you can see how to be effective without having a brilliant design. But that doesn't mean you shouldn't take care of the look of your email.
IKEA does not rely on direct sales in its welcome email. It uses this message to present all its channels of inspiration, where the user can take note of ideas. As well as a direct link to its blog.
Also, in case the recipient is not interested in any of this, they also have a shortcut to login to begin the purchase.
3.- Invision
use a welcome email
It starts with the idea that not every email should be an introduction to what your brand is all about. For example, what should happen if someone registers just to have access to a webinar but isn’t on your list yet? That is, they may already be familiar with your brand and know what you have to share. So, what message should you send them?
This message from InVision shows how to use a welcome email targeting a new subscriber who is interested in a webinar.
The simple, clean design draws readers in automatically. Meanwhile, the “Get off to a good start” header sets a warm welcome against the usual activities. Instead of sending a generic confirmation email with a date and time, this message feels more like a personalized letter.
As an added bonus, this email includes a photo of the webinar presenter to give the email a personal touch.
4.- J.Crew is committed to creating a community
use a welcome email
This first example is very interesting to analyze to know how to use a welcome email.
Start by thanking users who have taken the time to sign up, which humanizes the brand and shows, from the first contact, that it cares about the user and their intentions.
But it also makes the most of the opportunity to do branding with an interesting design. business to business mailing lists poland It simulates a complete artistic craft project, made with paint and whiteboards.
Another thing you should keep in mind when using a welcome email is to be transparent. That is, the example clearly shows how the brand tells the user what they will find in their messages and what value those emails will provide. It says: “We’re going to send fun stuff like DIY tips and tricks, invitations to in-store events, and exclusive offers and coupons.”
Last but not least, the brand takes advantage of the opportunity to carry out the first segmentation mentioned above: “What do you love to do? Let’s get to know each other.”
2.- IKEA seeks to inspire
use a welcome email
Using the example of IKEA, you can see how to be effective without having a brilliant design. But that doesn't mean you shouldn't take care of the look of your email.
IKEA does not rely on direct sales in its welcome email. It uses this message to present all its channels of inspiration, where the user can take note of ideas. As well as a direct link to its blog.
Also, in case the recipient is not interested in any of this, they also have a shortcut to login to begin the purchase.
3.- Invision
use a welcome email
It starts with the idea that not every email should be an introduction to what your brand is all about. For example, what should happen if someone registers just to have access to a webinar but isn’t on your list yet? That is, they may already be familiar with your brand and know what you have to share. So, what message should you send them?
This message from InVision shows how to use a welcome email targeting a new subscriber who is interested in a webinar.
The simple, clean design draws readers in automatically. Meanwhile, the “Get off to a good start” header sets a warm welcome against the usual activities. Instead of sending a generic confirmation email with a date and time, this message feels more like a personalized letter.
As an added bonus, this email includes a photo of the webinar presenter to give the email a personal touch.
4.- J.Crew is committed to creating a community
use a welcome email