Your goals should factor in to all the
Posted: Mon Dec 23, 2024 9:17 am
decisions – from how the experience will take shape to how your audience will interact with the video and apply its insights.Answering these questions helps solidify that vision and will set you on the right path to achieve the desired results: What is the primary goal for your video to help your brand achieve?Customer service: Are you looking to distribute factual information or technical assistance to customers who have purchased your products?Brand awareness: Are you looking to generate initial interest in your brand or increase awareness of its offerings, vision, and values?Sales enablement: Are you looking to generate demand and leads or to help your sales team generate revenue through your video efforts?Thought leadership: Are you looking to
promote your executives’ subject-matter expertise or generate switzerland girls whatsapp number new business partnerships and opportunities? What level of participation are you looking to provide?Are you looking to start a collaborative dialogue between your brand and its audience?Do you want to simply offer your brand’s unique perspective on a topic? What is your tolerance for risk and desired level of control?Is it critical to deliver a fully constructed message or is there room for spontaneity and creativity in your delivery?Do you operate in a highly regulated industry where video scripts need prior approval?How will your stakeholders react if your video isn’t
polished and perfect?How skilled and comfortable on camera is your presenter(s)? What do you want viewers to do while they view the video? What should they do after they’ve watched it?Do you prefer to create a passive or active viewing experience?Can viewers react and respond in real time or should they follow up separately?We’ll revisit these strategic decisions – and how to match them with the most appropriate video experience – in a minute.
promote your executives’ subject-matter expertise or generate switzerland girls whatsapp number new business partnerships and opportunities? What level of participation are you looking to provide?Are you looking to start a collaborative dialogue between your brand and its audience?Do you want to simply offer your brand’s unique perspective on a topic? What is your tolerance for risk and desired level of control?Is it critical to deliver a fully constructed message or is there room for spontaneity and creativity in your delivery?Do you operate in a highly regulated industry where video scripts need prior approval?How will your stakeholders react if your video isn’t
polished and perfect?How skilled and comfortable on camera is your presenter(s)? What do you want viewers to do while they view the video? What should they do after they’ve watched it?Do you prefer to create a passive or active viewing experience?Can viewers react and respond in real time or should they follow up separately?We’ll revisit these strategic decisions – and how to match them with the most appropriate video experience – in a minute.