Eliminate bad leads
Posted: Mon Dec 23, 2024 9:31 am
Marketing professionals recommend several criteria for identifying contacts that can be confidently deleted from the CRM.
“Typically, when we find incomplete data for a contact, we speak to partners to determine whether or not these are viable and qualified contacts,” says Matthew Boyle of Adventii .
“We often end up deleting all incomplete contacts from the CRM, and focus only on the contacts that have all the information. “After cleaning them up, companies will no longer waste time following up on unqualified or frozen leads.”
CRM data cleansing helps prevent this freeze.
BabelQuest ’s Gem Latimer says that “[h]aving a significant number of unsubscribed or hard bounced contacts” is a common problem. You can’t email them, but they take up space in your system, which can mean you’re paying more.
“Being able to track the number of hard bounces and unsubscribes is a huge advantage.”
“We use HubSpot and list tools to get them all in one place, before thailand code phone number reviewing them and deciding if they are a) not needed and can be deleted, or b) are active leads or customers and need to be contacted to find out why they unsubscribed (or update their email address if it was incorrect), or c) corrected if it’s a system error.”
Nectafy uses a HubSpot filter to find dead leads, says Gabby Shultis.
“The exact parameters vary between clients and how the sales team identifies a dead lead,” Shultis says. But here are some common criteria:
Time of last contact visit > X days
Contact has not opened any email in > X days
The contact has not subscribed to the blog
“By removing all of the client’s dead leads, they can focus their attention on the contacts that matter in their database – those that are actually likely to become an MQL, SQL, or lead
“Typically, when we find incomplete data for a contact, we speak to partners to determine whether or not these are viable and qualified contacts,” says Matthew Boyle of Adventii .
“We often end up deleting all incomplete contacts from the CRM, and focus only on the contacts that have all the information. “After cleaning them up, companies will no longer waste time following up on unqualified or frozen leads.”
CRM data cleansing helps prevent this freeze.
BabelQuest ’s Gem Latimer says that “[h]aving a significant number of unsubscribed or hard bounced contacts” is a common problem. You can’t email them, but they take up space in your system, which can mean you’re paying more.
“Being able to track the number of hard bounces and unsubscribes is a huge advantage.”
“We use HubSpot and list tools to get them all in one place, before thailand code phone number reviewing them and deciding if they are a) not needed and can be deleted, or b) are active leads or customers and need to be contacted to find out why they unsubscribed (or update their email address if it was incorrect), or c) corrected if it’s a system error.”
Nectafy uses a HubSpot filter to find dead leads, says Gabby Shultis.
“The exact parameters vary between clients and how the sales team identifies a dead lead,” Shultis says. But here are some common criteria:
Time of last contact visit > X days
Contact has not opened any email in > X days
The contact has not subscribed to the blog
“By removing all of the client’s dead leads, they can focus their attention on the contacts that matter in their database – those that are actually likely to become an MQL, SQL, or lead