At the bottom of all emotions are two
Posted: Mon Dec 23, 2024 9:31 am
Don’t pitch an idea that falls into the trap of being a “random act of content”, says @KerryGorgone via @cmicontent. #buyinShare on XFirst, even if that one piece of content performs incredibly well, if it doesn’t tie into anything else you’re doing it won’t have an impact on the business.Second, a random act of content idea likely has no connection to your greater strategy. You will have a tougher time getting buy-in – for good reason.HANDPICKED RELATED CONTENT: How to Develop a Content Strategy: Start With These QuestionsCommunicate with love, not fearMarketing legend Chris Brogan provided an “eye rolls incoming” warning for his tip, but it is poignant and crucial to remember.
primary ones: fear and love. According to Chris, the biggest taiwan contact number mistake marketers make over and over is creating and communicating out of fear rather than out of love.The biggest mistake marketers make is creating and communicating out of fear rather than out of love, says @chrisbrogan via @cmicontent. #buyinShare on XHow do you communicate out of love? Demonstrate you have their best interests at heart, that you want the company to prosper.Chris’ advice makes sense and, really, it is the overall theme for all the advice.
When you show you know your audience members (i.e., decision-makers) and pitch ideas to address their needs, set realistic goals, connect content marketing to the overall business goals, and deliver it in a way they’ll appreciate, you definitely are doing it from a place of love, not fear. And your decision-makers most likely will appreciate that.HANDPICKED RELATED CONTENT: Brand Empathy: The One Critical Quality BB Content Lacks [Video]Want to grow your confidence in developing, pitching, and executing great content marketing ideas? Enroll in Content Marketing University.
primary ones: fear and love. According to Chris, the biggest taiwan contact number mistake marketers make over and over is creating and communicating out of fear rather than out of love.The biggest mistake marketers make is creating and communicating out of fear rather than out of love, says @chrisbrogan via @cmicontent. #buyinShare on XHow do you communicate out of love? Demonstrate you have their best interests at heart, that you want the company to prosper.Chris’ advice makes sense and, really, it is the overall theme for all the advice.
When you show you know your audience members (i.e., decision-makers) and pitch ideas to address their needs, set realistic goals, connect content marketing to the overall business goals, and deliver it in a way they’ll appreciate, you definitely are doing it from a place of love, not fear. And your decision-makers most likely will appreciate that.HANDPICKED RELATED CONTENT: Brand Empathy: The One Critical Quality BB Content Lacks [Video]Want to grow your confidence in developing, pitching, and executing great content marketing ideas? Enroll in Content Marketing University.