How to do email marketing in 2018

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Article updated 1 year ago by NewsMDirector
winning email marketing strategies

An adequate email marketing strategy remains vital for any brand seeking profitability. A study by DMA shows that email receives an average of 30 times the return on investment . Email marketing is therefore essential for 2018.

Email remained the preferred medium for brands to communicate with customers in 2017 and will continue to be a highly effective channel going forward. However, email delivery techniques are constantly changing. buy a whatsapp number Discover some new and old email marketing trends that can make your digital marketing strategy stand out.

TABLE OF CONTENTS
Techniques for email marketing in 2018
1.- Personalization
2.- Segmentation of mailing lists
3- Multichannel experiences
4.- Interactive emails
5.- Make your emails visual
6.- Follow the trend of minimalism
7.- Close communication
8.- Responsive design
9.- Email automation
Techniques for email marketing in 2018
1.- Personalization
Personalization

Email marketing has been one of the first digital marketing techniques to integrate personalization into its deliveries. The ability to create individualized experiences has given email marketing great advantages when it comes to personalization .

However, until now, this personalization has been based primarily on past events. You've probably received emails after purchasing similar products. Or emails reminding you to return to abandoned carts you'd previously left behind.

However, consumer expectations have also changed. Emails about past actions are no longer expected, but rather the interests and needs of the individual. “ In 2018, email personalization will start to move toward what’s next rather than what was ,” predicts Alex Williams, Creative Director at Trendline Interactive .

On the one hand, there is the possibility of automating emails and, on the other, Big Data. This translates into the possibility of personalization that is sought when doing email marketing. These characteristics allow taking advantage of content and information relevant to mass audiences in a personal way. A whole potential to be exploited by the smartest brands.

2.- Segmentation of mailing lists
segmentation

There has been a lot of talk for quite some time about the segmentation of mailing lists that brands need to do to make their email marketing campaigns work. Databases must be segmented based on certain interesting criteria.

This way of segmenting can help with the personalization mentioned in the previous point. If you put users in databases with appropriate data regarding demographics, interests and other segments, it will help you personalize your emails.

It will make it easier for your brand to send information to recipients that are relevant to them and that are in line with their real interests . Doing email marketing in this way will increase the chances that your message will be opened and, in addition, convert. This change will develop as brands become more familiar with the idea and methodology of personalization.

3- Multichannel experiences
Multichannel experiences