Neglecting design and content

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Offer discounts to people who have previously been interested in your products. Or even to subscribers who have already purchased one of your products. Not all inactive users are the same type of user. You need to analyze this difference that exists between users.

Previous customers are the best targets for offering discounts or promotions. Your mistake may be not differentiating the types of users you have within your digital platforms.

Segmenting your database is important when managing your digital marketing actions, something that is key when designing a strategy .

Former buyers have already demonstrated a much higher actual purchase intent than those who become users due to the free trial, far beyond what free trial users do. Give each user what they are interested in or need.

2.- The typical " We miss you " is no longer valid
inactive users

Those messages you used to receive in your inbox with the subject line “ We miss you ” have lost much of their initial value. If you are seeing that your users are starting to become inactive and you opt for this strategy, you may not achieve the desired effect.

So forget about those emails asking users to come back. You need to add value, offer something different. Send personalized messages that relate to a specific topic.

If, for example, your brand sells organic products online, you can try to hook a user by sending them a few recipes with ingredients that you sell. It's about giving them a hint so they know you're there, but in a different way.

3.- Do inactive users know what's new?
example newsletter news

One of the best ways to revive inactive users is by offering new information. You may have news or even an update to your product. Let inactive users know about these changes.

If you have just launched a new product or, as in the example in the photo, you have a new restaurant, in this case, you will surely want to shout it from the rooftops. This can be an opportunity to catch inactive users.

If you also add some value to this type of communication, it can be the perfect combination . Therefore, you must design the communication of this action in such a way that it is aimed at re-engagement and not at normal users.

4.- Not reminding users that you are still there
Reminder email

What if users signed up for a specific reason and have now forgotten about you? Imagine that many inactive users have not updated their software for a long time and therefore do not use your services.

Never assume that everyone knows you or that everyone knows everything about you. Consider that sometimes it's not that they don't like you or have forgotten about you. It's that they put you aside for a moment and until you knock on their door, they don't know anything about you.

Make a post on your social media, for example. This can have a positive effect on inactive users.

5.-
ask users for feedback example

Sometimes inactive users are inactive because you don't attract their attention. buy email data Have you considered whether your design is correct? And the way you communicate? And the content? You need to change your strategy.

You may be overlooking the interests and needs of your users. And that's why many of them are gradually forgetting you.

Review and analyze your database and your followers on social media and other platforms. You can even ask users how they want to receive information, feedback, etc. Reward users in return. This will help you get a better response rate.

Of course, the first thing is to analyze how many inactive users you have and, from there, come up with a strategy. If you consider that you have many inactive users, these are some of the steps you should take to recover them .

Do you want to put these suggestions into practice? MDirector is the only email marketing platform with which you can carry out different digital marketing actions from a single platform. Combine different actions in your strategy through the MDirector platform. All your digital marketing in one place.