5 Examples of Companies Engaging Children with Their Product

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Is your product or service primarily meant for children 13 years of age or younger? If so, you may have hit an ethical wall that has made you question whether it’s appropriate to market to young, impressionable minds.

According to a study done by the University of Wollongong, “there are questions about the ability of children so young to understand advertising and its intent and not be deceived and manipulated by it. Experts say that children don’t understand persuasive intent until they are eight or nine years old and that it is unethical to advertise to them before then.”

The topic has been debated and the Federal Trade Commission has noted that it’s important to comply with the truth-in-advertising standards when marketing to children. They also have a special page about food advertising to children to help curb the obesity epidemic. Marketing to children should be done truthfully, carefully, and respectfully in order to comply with FTC guidelines, and be ethically responsible.

So why market to children at all? It comes down to a simple fact: children oftentimes influence purchasing decisions. According to a report done by TIME, “71% of parents say they solicit opinions from their kids tunisia mobile code regarding purchases. Nearly all let the kids weigh in when what’s being bought is mainly for the kids themselves, but more than two-thirds of parents take their kids’ views into consideration when making family purchases.”

With that in mind, here are 5 different campaigns that successfully (and respectfully) marketed to children:

For those under the age of 13, social media is off-limits when it comes to rules set forth by popular platforms, such as Facebook. There are always some parents who will allow their kids to bend the rules and join early, but those who keep their kids away from the world of social networking present a unique challenge to businesses whose products or services are primarily for children under 13. That’s why LEGO created a social network called LEGO Life, which has “won approval from parents and consumer groups since going live on January 31,” according to the American Marketing Association.