How to use segmentation for impactful campaigns?
Posted: Tue Dec 24, 2024 5:33 am
Interest or Preferences
For an effective SMS campaign, you also have the possibility of segmenting according to the interests of your recipients.
But how can we know what their interests are? That's what surveys and satisfaction surveys are for.
Sending personalized offers by SMS
By segmenting your contacts well, you will be able to offer specific offers and promotions according to the preferences of each group.
Ask yourself: what products or services are of interest to this or that segment?
Now offer promotions on these offers; this will be much more relevant than on hotmail email list products that do not interest them at all.
Birthday or event messages
Segmentation will allow you to send highly targeted text messages to your customers, including special and personalized attentions. A birthday to celebrate, an invitation to an event, etc.
All this with the aim of increasing loyalty.
In the case of a birthday message, you will target based on the date of birth of your subscribers.
Targeted recovery
Segmentation is also extremely relevant for conducting a campaign to revive inactive customers. By sending tailored messages, you will be able to re-engage them; make them want to follow your news again, participate in an event, or buy your products or services again.
Crucial steps for good targeting
Collect data
To target effectively, you need to collect relevant data. How?
This can be done via forms or satisfaction surveys.
Also, all the interactions that your targets have with your company or your brand are useful information: pages visited, clicks on links, videos watched.
For an effective SMS campaign, you also have the possibility of segmenting according to the interests of your recipients.
But how can we know what their interests are? That's what surveys and satisfaction surveys are for.
Sending personalized offers by SMS
By segmenting your contacts well, you will be able to offer specific offers and promotions according to the preferences of each group.
Ask yourself: what products or services are of interest to this or that segment?
Now offer promotions on these offers; this will be much more relevant than on hotmail email list products that do not interest them at all.
Birthday or event messages
Segmentation will allow you to send highly targeted text messages to your customers, including special and personalized attentions. A birthday to celebrate, an invitation to an event, etc.
All this with the aim of increasing loyalty.
In the case of a birthday message, you will target based on the date of birth of your subscribers.
Targeted recovery
Segmentation is also extremely relevant for conducting a campaign to revive inactive customers. By sending tailored messages, you will be able to re-engage them; make them want to follow your news again, participate in an event, or buy your products or services again.
Crucial steps for good targeting
Collect data
To target effectively, you need to collect relevant data. How?
This can be done via forms or satisfaction surveys.
Also, all the interactions that your targets have with your company or your brand are useful information: pages visited, clicks on links, videos watched.