You still don't know this method? Don't worry. In this article we will explain what its benefits are and how to implement it in your company. Follow along!
Index
Discover what smarketing is
Promote communication
Create the persona
Establish SLA between teams
Establish common goals
Integrate the tools
Discover what smarketing is
The term is a combination of the words sales and marketing. Despite having a common objective, the two departments often act separately.
The goal of smarketing is to ensure that belgium telegram phone number list communication between sales and marketing is aligned at all stages of the sales funnel. This alignment will be responsible for making the dirigir capture and conversion process more effective.
Check out the main benefits:
Team optimization: By joining forces, the two departments will be able to optimize the time of their activities, since they will help each other. In addition, smarketing encourages the exchange of knowledge between employees. While salespeople are more comfortable with numbers, the marketing team is more creative;
Strengthen the brand: By aligning the communication of the two departments, it is possible to send the same message to the customer. The salesperson will be able to deliver on what the marketing department promises. After all, they defined the strategy together.
See now how to implement this strategy in your company.
Promote communication
The first step is to encourage communication between teams. Promote regular meetings or even change the physical location of departments. Transparency in communication is essential at this stage.
Create the persona
In an Inbound Marketing strategy, one of the first steps is to define a persona , isn't that the same thing? This ideal client is usually defined by the marketing team, but in smarketing the idea is that the sales team also helps in this process.
Salespeople's experience can contribute a lot and provide new insights when it comes to attracting potential customers.
Establish SLA between teams
The SLA (Service Level Agreement) is a contract established between two parties: the one that wants to offer a service and the one that will benefit from it.
Generally carried out between companies, the document details the type of service that will be offered, the expected results, execution time, project managers, among other points.
You can use a similar log when implementing smarketing, detailing each employee's duties to achieve the end goal. It's a way to guide teams through the process.
Establish common goals
Having a shared goal is a way to motivate teams. The main goal that both departments are looking for is to convert the lead into a customer, right?
Achieving this goal depends on marketing, which will develop the sales funnel, and salespeople, who must have a precise focus. It is therefore only fair that the teams have the same goal, since they will be working together.
Integrate the tools
When marketing and sales work in isolation, there is a risk that many qualified leads will fall through the cracks and unqualified leads will fall to the bottom of the funnel, making the sales approach less efficient.
In order for salespeople to have access to the history of leads generated by marketing, there must be an integration of tools used by the teams.
For this reason, it is important to have a platform (CRM, automation, marketing, among others) that integrates the sales process and optimizes the sales team's approach.
Integrating marketing and sales is a trend that is gaining more and more momentum in companies. In this article you will learn what smarketing is, the main benefits of this strategy and how to implement it.
Did you like the message? Subscribe to our newsletter and receive more exclusive content.
