Let’s take a look at this popup example:

[Shakil1984]

That means you need to get straight to the point and be clear about your value proposition: exactly what benefit can your visitors expect from clicking that call-to-action button?

Be direct with your offer, but never pushy. People appreciate an offer that’s simple, clear, and honest.


Exit-intent popup example from Christopher Cloos to convert visitors
This popup from Christopher Cloos philippines email list is simple and to the point. They’re only offering free shipping and a 15% off coupon code.

The offer is so simple that a visitor can decide in an instant whether they’re interested.

3. Only ask for critical information
Customers hate filling out lots of fields to sign up for a list or take advantage of a discount offer. Fewer fields equal a higher conversion rate, so keep those forms short and simple!

Many visitors are also concerned about their privacy and don’t want to provide too much information on an ecommerce website.

Our internal data on the performance of popups indicates that only asking a user for their first name and email address results in 67% more conversions than using longer forms.

And you can achieve even higher conversion rates if you only ask for an email address (like in the popup example below).