Anyone who thinks that email is a backward and dead practice is mistaken. On the contrary, today, more than ever, email is a powerful marketing weapon.
Most people have their email accounts synced with their smartphones. That is, when a new email arrives, they receive a notification.
With the ease of a click you can make someone open your email and depending on the situation, they may even buy from you!
Knowing the importance of email marketing, I have selected business owner database some ready-made email marketing templates for you to start using in your sales. In addition, I have also selected some eye-catching email subjects to increase your open rate!
It is worth remembering that the template examples mentioned in this list were taken from the Lemlist website ! If you want to check out the other types, just access their page.
To make it easier to read, the article has been separated as follows:
5 Email Marketing Templates
Coffee shop email template
Email template for B2B companies
Email template to schedule meetings and offer free trial
Email template for potential customers!
Email template with video
10 Catchy Email Subject Lines
5 Email Marketing Templates
1- Email template for Coffee Shops
Why does it work?
Custom image
A coffee chat email template with the prospect’s name will grab their attention. The image of you holding two cups will reveal who you are and if you can make your sales email copy funny and relevant to the prospect you’re reaching out to, you’re on to something.
Easy to write follow-ups
Plus, there are lots of different types of accompaniments you can use on top of this. Coffee cups turned upside down with a “no coffee” message and lots of humor, as people prefer to drink different types of coffee to begin with.
Read also: What is Growth Hacking?
2- Email template for B2B companies
Why does it work?
Unmissable custom image
By using the combination of you and the prospect’s website in the image, you’re achieving two things. First, you’re making a good first impression and grabbing their attention . Plus, they can also see you and your energy, which makes the cold email more human.
Connected Sales Pitch
Whether you use a screenshot of your website, app, or office, it’s crucial that you connect it to your pitch. In this case, an SEO company can suggest to your prospect how to optimize their website and increase organic conversion rates.
3- Email template to schedule meetings or offer free trial
Why does it work?
Sell the outcome, not the free trial
Even if your prospect doesn’t give you their credit card number yet, they still need to commit to the deadline . To make that happen, after you’ve hooked them with the first sentence, make sure the rest of your email is accurate.
Simple CTA
It’s never a good idea to overwhelm people with multiple options or overcomplicate your closing sentence. Ask people if they’re interested with a simple, easy-to-answer question . You can give them a free trial link or ask them if they’re interested first, it’s totally up to you.
4- Email template for potential customers
Why does it work?
Show experience, build credibility
The number one priority is to connect with people and make them believe that you know what you are talking about. The “Opportunity” tag (in the image it is Pitch) is replaced with contextual content that potential customers can relate to.
Describe the promised land
Also read: 30 Phrases about sales that will inspire you!
Once prospects understand the opportunity, they can see how someone else is benefiting from it and how you plan to achieve the same result for them.
Custom image that catches the eye
The image serves as the cherry on top. It helps you visualize the path to success and adds personalization that’s unique to your prospect. Everything about the image is dynamic, from the graphic text labels to the image in the top circle (your logo or profile picture).
5- Email template with video
Why does it work?
Seeking your attention
The custom image serves as an attention hook. Add the play button, prospect or company name and you’ll have the vast majority of prospects clicking on it.
Attention: As it is not possible to play within an email, the image must have an embedded link to send the user to a YouTube channel with the video!
Make sure your video is correct
But none of this will work unless you deliver an entertaining, value-added video at the end. That’s how you optimize for conversions, book more meetings, or increase brand awareness.
5 email marketing templates and catchy subject lines!
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