We pass our contacts to sales
Posted: Tue Dec 24, 2024 8:44 am
Leads that are not yet ready to become customers will be included in a lead nurturing campaign . Some will still be trying to understand if our product is really what actually satisfies their need.
At this point, we will have to educate them by showing them promotions, effective content, etc… and insinuating in their mind that what they need is exactly our product or service.
To do this, for example, we could:
use content mapping to choose content based on each lead;
personalize communications;
include call to action invitations;
nurture the relationship from the first contact until they are ready to convert into a customer using targeted content.
Read also " How to create an effective lead nurturing campaign "
We need to make sure the lead is ready to el salvador telegram lead become a new customer. The sales team is hungry for leads and would not appreciate wasting time on a lead who is not yet ready to buy.
Determining a lead score will serve precisely to ensure that it is truly qualified: to be able to establish that the lead does not require nurturing, the score must be correct and accurate.
Similarly, while the marketing team must provide as much information as possible about their background, in order to have enough data to contact the lead, in turn the sales team must collect Lead Intelligence information such as current products and services, company structure, etc.
Read also " Smarketing, synergy between Marketing and Sales: how to succeed "
6. We track and measure our contacts
Monitoring, measuring, and then monitoring and measuring again is a basic process.
That's why before we hand over our leads, we should evaluate them all with the sales team and continue the process of refining them, classifying them based on need. We need to make sure that the lead continues to move through the entire sales cycle without running the risk of losing it or sending it back to the marketing team for further nurturing.
At this point, we will have to educate them by showing them promotions, effective content, etc… and insinuating in their mind that what they need is exactly our product or service.
To do this, for example, we could:
use content mapping to choose content based on each lead;
personalize communications;
include call to action invitations;
nurture the relationship from the first contact until they are ready to convert into a customer using targeted content.
Read also " How to create an effective lead nurturing campaign "
We need to make sure the lead is ready to el salvador telegram lead become a new customer. The sales team is hungry for leads and would not appreciate wasting time on a lead who is not yet ready to buy.
Determining a lead score will serve precisely to ensure that it is truly qualified: to be able to establish that the lead does not require nurturing, the score must be correct and accurate.
Similarly, while the marketing team must provide as much information as possible about their background, in order to have enough data to contact the lead, in turn the sales team must collect Lead Intelligence information such as current products and services, company structure, etc.
Read also " Smarketing, synergy between Marketing and Sales: how to succeed "
6. We track and measure our contacts
Monitoring, measuring, and then monitoring and measuring again is a basic process.
That's why before we hand over our leads, we should evaluate them all with the sales team and continue the process of refining them, classifying them based on need. We need to make sure that the lead continues to move through the entire sales cycle without running the risk of losing it or sending it back to the marketing team for further nurturing.