B2B Digital Marketing. Crossed Destinies Between the Greats.

[asikurrahman]

Starting from the basics, there are two main categories of marketing : business-to-consumer ( B2C , between companies and end consumers) and business-to-business ( B2B , between companies).

For decades, B2B marketing strategies have been based on the same fundamentals as B2C marketing. However, over the past 20 years, B2B has evolved into a discipline in its own right, with its own set of strategies, methods, and key success indicators.

The B2C approach is the most familiar: we all engage in this process every day when we purchase any product or service. On the contrary, B2B marketing is a little less intuitive and more complex precisely because it involves transactions between professionals .

Before embarking on a digital marketing strategy , it is important to evaluate the strengths and limitations of B2B marketing , as well as its compatibility with your business goals.

What is B2B Marketing?
Business-to-Business (B2B) marketing aims to capture the interest of ideal companies, turning potential customers into partners through targeted strategies that deliver value and solve specific needs.

B2B products and services are designed to help companies increase their profits or make their business easier in some way .

For example, you can offer companies solutions that iran telegram data allow them to save time, such as marketing with a CRM and automation platform ; or find new customers with strategies and approaches such as inbound marketing or advertising; or even better manage staff with tools such as Asana or Slack.

The sales funnel in B2B marketing follows a different path than that of companies that market directly to consumers (B2C). Since the products are generally more complex, the value of the transactions is higher and the duration of the sales cycle will generally be much longer.

This is why it is essential to build long-term relationships with decision makers of target companies to retain them.

Many B2B marketers use traditional marketing strategies such as attending trade shows or employing a team of sales representatives to establish and nurture relationships with companies.

By combining these strategies with digital marketing tools, you can amplify the reach of your promotional action by reaching many more companies without losing your personal touch .