Web design is a trend that is often overlooked overseas data by many brands. However, in 2019, web design is a necessity for a complete digital strategy. If you are a regular reader of this blog, I usually quote a Google study on purchasing behavior. Today, nearly 75% of Internet users search the web before making a purchase. This statistic, which I regularly rely on, shows how important the digital market is today.
So yes, 75% of Internet users research on the web before buying something, but what types of sites do they go to? We know today that digital competition is very high and that a potential customer will not hesitate to go to the competition if they cannot quickly find information on your site. The solution to this is simple: web design, which allows you to work on both the aesthetics and the ergonomics of a site.
So, let's see together how web design allows you to establish an effective digital strategy to generate more leads.
The first question we need to ask ourselves is how it fits into a digital strategy. Should it operate alone or is it an integral part of a strategic network? The goal of web design lies in its very essence. That is to say, to link both aesthetics and to make the user's life easier by offering them an ergonomic space.
Web design seen from the web is of crucial importance to capture the attention of a user. Indeed, today the ergonomics of a site must be thought around customer demand. Digital competition is so strong that it is difficult to retain a large mass of Internet users and this is where web design comes into play. The desired ergonomics helps Internet users navigate until a possible conversion. The objective is therefore to make the user's life easier and to quickly find information. In addition, Google statistics state that nearly 82% of Internet users leave your site if they do not quickly find the information they are looking for.
From an ergonomic point of view, a web designer thinks about all the existing formats and must constantly question his logic to best adapt web browsing. Because yes, we browse differently depending on the type of support used.
From an aesthetic point of view, web design relies on the different trends that the web relies on. These influences come from two types of influencers which are:
Big brands that influence through the design of their objects like Apple for example
Artistic influencers can be found among tattoo artists, graphic designers, in street art, cinema, music or architecture.
But don't forget that graphic and aesthetic creation seems to have no limits and innovation is permanent.
Why is web design so important in a digital strategy? We have seen previously that 82% of Internet users do not hesitate to leave a site if they do not find information quickly. Web design is therefore one of the pieces of the puzzle that can answer:
Simplicity of navigation so that an Internet user can find what they are looking for by making information quickly accessible
A vision of personalization of information
An aesthetic side which today plays on the reputation of a brand.
Adaptability to different web media (Computer, Phone, Tablet)
By working on ergonomics and design, you therefore encourage customer retention and therefore contribute to customer loyalty.
To use UX design (User Experience Design), you need to listen to your customers, but also in analyzing your data. All of this shows how your changes are beneficial for you, such as where to put CTAs.
Indeed, web design is very close to UX design (User Experience design), which consists of positioning elements in one way or another. The goal is to understand and analyze the standards of your users by asking yourself a question. Which pages convert the best and why? The goal is to always keep in mind the improvements you can make to increase engagement. To do this, you will need to carry out permanent A/B testing phases to obtain better performance.
To answer the question does web design meet customer expectations , we can say that this aspect, if done well, meets various customer expectations.
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