." Inside sales is a sales method based on in-house work , and is characterized by its effective use of the characteristics of the Internet society.
Here we will explain the overview and benefits
of inside sales , as well as the tools that support inside sales .
table of contents
What is inside sales?
Benefits of Inside Sales
Save on travel time and transportation costs
Efficient sales activities can be carried out
Achieving results even with limited human resources
Improved teamwork is expected
Differences from telemarketing
Inside Sales
Telemarketing
Tools that support inside sales
CRM or SFA
Call center system (CTI, cloud PBX)
Web conferencing system
summary
What is inside sales?
Inside sales is a sales method called " uchikin sales " in Japanese.
The prototype was invented in the United States.
In the United States, due to the size of the country, the cost of field sales (outside sales) visiting multiple clients is enormous.
It is said that inside sales was born as a way to improve business efficiency.
Inside sales is different from field sales, where you visit clients mongolia b2b leads directly, in that sales activities are conducted remotely .
We aim to conduct business negotiations and acquire customers by utilizing technologies such as telephone, email, web conferencing systems, CRM, CTI, and cloud PBX.
Now that the Internet has made it easy for anyone to access information about products and services, many customers are reluctant to engage in field sales that require multiple visits. For this reason, it is believed that the " natural and efficient approach
" of inside sales is more likely to lead to customer acquisition.
Now let's dig a little deeper into the benefits of inside sales.
Benefits of Inside Sales
The benefits of inside sales can be summarized into the following four points:
Save on travel time and transportation costs
Field sales , such as visiting existing customers and selling to new customers
, require physical travel, which incurs travel time and transportation costs.
By using inside sales to understand customer preferences and tastes in advance, you can reduce sales activities that have a low probability of closing
a deal , leading to more efficient field sales .
Efficient sales activities can be carried out
In inside sales, the behavior of potential customers who access a company's website is
analyzed and managed using MA tools and CRM .
This will clarify
" customer behavior patterns ," " level of interest, " and
" which products and services they are interested in . "
This means you can reduce inefficient sales activities such as making frequent phone calls to unpromising customers or
continuing to send brochures that are unlikely to be opened .
Achieving results even with limited human resources
Making full use of inside sales can also solve the problem of a lack of human resources .
This reduces the travel costs associated with meetings and visits , allowing you to focus on
what's truly important : getting customers to buy your products and services and contributing to your customers' business .
Improved teamwork is expected
Inside sales also contributes to strengthening the teamwork of the sales department .
This is because through CRM, CTI, cloud PBX, web conferencing systems, etc., the personal knowledge and know-how of several sales representatives can be shared and accumulated as "knowledge . "
Differences from telemarketing
A sales technique that is often confused with inside sales is " telemarketing ."
While both inside sales and telemarketing are marketing and sales techniques, there are clear differences between them .
