The fastest growing brands in 2024
Posted: Thu Dec 26, 2024 8:41 am
Generative artificial intelligence is becoming a key point in the evolution of business. Kantar BrandZ has recently presented its report “Most Valuable Global Brands 2024” , in which it is shared that brands that have incorporated generative AI tools into their strategies are experiencing greater growth in their value.
Since 2023, the top 100 global brands have experienced a 20% growth , and nearly half of them are technology companies , which include service, digital consumption or entertainment platforms . Some of the brands that lead this ranking are Apple, Google, Microsoft, Amazon and NVIDIA . In this way, the tendency of companies to innovate and adapt to market demands is shown, bringing them closer and closer to success.
“Companies that adopt generative AI have the opportunity to differentiate themselves beyond the purely technical. By focusing on innovative strategies that enable them to offer a better experience to consumers, they can ensure sustained growth and strong loyalty from their customers,” comments Martín Cena, Managing Director of Kantar Insights Chile.
By 2024, the top ten brands will account for half of the total value of the world's 100 most valuable brands, which is more than $4 trillion more than the rest of the major companies combined. The entire list is worth close to $8.3 trillion, with that 20% growth largely driven by the adoption of advanced technologies, including artificial intelligence.
The ranking of the brands with the greatest growth in 2024 is led by NVIDIA , which showed an increase in its valuation of 178% due to the high demand for its advanced graphics chips, which are the engine of artificial intelligence algeria whatsapp list such as OpenAI . In this case, what really distinguishes the brand is its ability to be the most disruptive in terms of technology and the company that has benefited the most from the strong rise of the technological tool in companies such as Open AI with ChatGPT.
As NVIDIA shares, those brands that adopt strategies to enrich the relationship with the customer through an emotional, functional and consistent connection over time become much stronger. Through this approach, they are able to enrich the bond with the consumer , making it deep and meaningful, which automatically encourages people's loyalty.
For its part, Apple has in recent years integrated AI into different aspects of its business model, from Siri, its voice assistant, to the personalization of its services and products, which has allowed it to strengthen its position in the market, being for the third consecutive year the most valuable brand in the world, exceeding one trillion dollars in valuation.
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Since 2023, the top 100 global brands have experienced a 20% growth , and nearly half of them are technology companies , which include service, digital consumption or entertainment platforms . Some of the brands that lead this ranking are Apple, Google, Microsoft, Amazon and NVIDIA . In this way, the tendency of companies to innovate and adapt to market demands is shown, bringing them closer and closer to success.
“Companies that adopt generative AI have the opportunity to differentiate themselves beyond the purely technical. By focusing on innovative strategies that enable them to offer a better experience to consumers, they can ensure sustained growth and strong loyalty from their customers,” comments Martín Cena, Managing Director of Kantar Insights Chile.
By 2024, the top ten brands will account for half of the total value of the world's 100 most valuable brands, which is more than $4 trillion more than the rest of the major companies combined. The entire list is worth close to $8.3 trillion, with that 20% growth largely driven by the adoption of advanced technologies, including artificial intelligence.
The ranking of the brands with the greatest growth in 2024 is led by NVIDIA , which showed an increase in its valuation of 178% due to the high demand for its advanced graphics chips, which are the engine of artificial intelligence algeria whatsapp list such as OpenAI . In this case, what really distinguishes the brand is its ability to be the most disruptive in terms of technology and the company that has benefited the most from the strong rise of the technological tool in companies such as Open AI with ChatGPT.
As NVIDIA shares, those brands that adopt strategies to enrich the relationship with the customer through an emotional, functional and consistent connection over time become much stronger. Through this approach, they are able to enrich the bond with the consumer , making it deep and meaningful, which automatically encourages people's loyalty.
For its part, Apple has in recent years integrated AI into different aspects of its business model, from Siri, its voice assistant, to the personalization of its services and products, which has allowed it to strengthen its position in the market, being for the third consecutive year the most valuable brand in the world, exceeding one trillion dollars in valuation.
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