Email marketing tools usually incorporate
Posted: Sat Dec 28, 2024 4:01 am
Any digital marketing format must be measured. Not paying attention and interest to statistics is synonymous with loss of interest and, therefore, loss of information. Statistics on your mailings will help you better adjust the parameters for future mailings . A truly effective campaign is one that is based on what the customer wants. To know what the customer wants, there is only one method: analyze what they offer and how they behave.
more or less advanced measurement systems, which take into account the effectiveness of the campaign itself. Measured emailing is more effective and will improve customer confidence in your brand. The number of unsubscribes will be reduced and the quality of the delivery will increase.
Mistake #4: Not paying attention to the sender and the subject
Do your customers know that you are the one sending the message? One of the most benin whatsapp phone numbers common and easiest to fix email marketing errors is the sender error. Your message must include your name, your company or some kind of identifier that helps people identify you.
The sender is essential, since if you don't know who is sending the message, it will be difficult for you to open the email, so the customer will be lost. The content created will be worthless if the message is not opened.
The subject of the email is another factor to take into account. An email with a subject that does not look good is a failed email. The subject must be short and concise. Keep in mind that the subject has a limited space, no more than 60 characters, so sticking to that limit will be essential for the entire message to reach the client correctly.
Mistake #5: Not testing the campaign
The 10 most common email marketing mistakes: Not testing the campaign
A/B testing is one of the best ways to optimize a campaign . A mailing that is not tested or tested will be a failed mailing. Just as different versions of landing pages or websites are tested, emails can be tested to choose the version that offers the best results. A/B testing is used to compare the possible options and choose the best one.
Check which creative or version of the email reaches the customer best. If the opening rate of one version is better, you already have information to develop future emails based on the characteristics of that email.
Mistake #6: Not trusting templates
An easy way to manage your email delivery is by using templates. Templates help make the email creative appealing to the recipient. An attractive email has a better chance of reaching the customer and converting.
Take advantage of the potential of your Email Marketing tool's templates and get the most out of your emailing. In addition, there are templates for any type of email , and all of them are editable to adapt to your content .
Mistake #7: Not taking advantage of the potential of automatic sending
The 10 most common email marketing mistakes: Not taking advantage of automatic sending
Automatic mailings are a great help for your brand. They can be ideal for saving time and money on Email Marketing , but also for attracting customers.
These emails can range from birthday wishes to responses to registrations. These messages make your email campaign active and allow users to always be up to date with your brand. One of the most common email marketing mistakes is to discard the potential of these emails. Find out how customers can react to your brand if you wish them a happy birthday every year.
Another great advantage of automatic sending is that you gain in immediacy. Having a response that is automatically launched depending on the date or the action will help you reach the customer sooner and not waste time. If you sign up for a service, you expect the response to arrive immediately. The same occurs with e-commerce, which needs to give the response to the purchase at the same time it is made.
Mistake #8: Forgetting about social media
At a time when most customers are moving around on social media, you can't afford to forget them. Email Marketing allows you to share the same email content on social media.
Imagine that your email is of great interest. At a time when customers want to share their experiences or what they like, how will they do it? This will only be possible if you include buttons to share the content on social networks .
This email marketing error, which is becoming less common, is solved by incorporating buttons to the main social networks. With a simple click on these buttons, the way for the client to share this content on social networks should be activated.
Mistake #9: Not thinking about your phone
The 10 most common email marketing mistakes: Not thinking about mobile
A big mistake in Email Marketing is to ignore the mobile device. Internet browsing on mobile devices already exceeds that on computers. The same happens with email, more users are checking email from their mobile devices.
For these clients, it is necessary to have a version adapted to be read on a mobile device . This means that the email has to be able to adapt to the size of a small screen such as that of a smartphone.
Customers who receive and read emails on mobile expect content to be tailored to the device they are reading on. Content that does not display well on mobile will cause mobile customers to ignore you, reject your email, and focus on other brands that do.
Mistake #10: Not having a professional Email Marketing platform
A common mistake is not having a professional email marketing tool. Many companies choose to manage their mailings using standard tools such as Outlook, Gmail or Yahoo, but this is a bad decision.
It is important to have a tool specially designed to be able to carry out mass mailings, measure statistics and personalize campaigns, among other functions . If you do not have the right tool, you will be wasting a lot of time creating mailings. As well as many of your emails, which may end up being marked as spam and will be lost in the users' junk mail.
There are many professional Email Marketing tools on the market that adapt perfectly to the needs of each type of company and that allow mass mailings to be carried out securely. But there is a tool that you can start trying out now. With MDirector's Email Marketing software you can communicate and build customer loyalty by sending your news in a personalized way via email thanks to an integrated Cross-Channel Marketing strategy.
more or less advanced measurement systems, which take into account the effectiveness of the campaign itself. Measured emailing is more effective and will improve customer confidence in your brand. The number of unsubscribes will be reduced and the quality of the delivery will increase.
Mistake #4: Not paying attention to the sender and the subject
Do your customers know that you are the one sending the message? One of the most benin whatsapp phone numbers common and easiest to fix email marketing errors is the sender error. Your message must include your name, your company or some kind of identifier that helps people identify you.
The sender is essential, since if you don't know who is sending the message, it will be difficult for you to open the email, so the customer will be lost. The content created will be worthless if the message is not opened.
The subject of the email is another factor to take into account. An email with a subject that does not look good is a failed email. The subject must be short and concise. Keep in mind that the subject has a limited space, no more than 60 characters, so sticking to that limit will be essential for the entire message to reach the client correctly.
Mistake #5: Not testing the campaign
The 10 most common email marketing mistakes: Not testing the campaign
A/B testing is one of the best ways to optimize a campaign . A mailing that is not tested or tested will be a failed mailing. Just as different versions of landing pages or websites are tested, emails can be tested to choose the version that offers the best results. A/B testing is used to compare the possible options and choose the best one.
Check which creative or version of the email reaches the customer best. If the opening rate of one version is better, you already have information to develop future emails based on the characteristics of that email.
Mistake #6: Not trusting templates
An easy way to manage your email delivery is by using templates. Templates help make the email creative appealing to the recipient. An attractive email has a better chance of reaching the customer and converting.
Take advantage of the potential of your Email Marketing tool's templates and get the most out of your emailing. In addition, there are templates for any type of email , and all of them are editable to adapt to your content .
Mistake #7: Not taking advantage of the potential of automatic sending
The 10 most common email marketing mistakes: Not taking advantage of automatic sending
Automatic mailings are a great help for your brand. They can be ideal for saving time and money on Email Marketing , but also for attracting customers.
These emails can range from birthday wishes to responses to registrations. These messages make your email campaign active and allow users to always be up to date with your brand. One of the most common email marketing mistakes is to discard the potential of these emails. Find out how customers can react to your brand if you wish them a happy birthday every year.
Another great advantage of automatic sending is that you gain in immediacy. Having a response that is automatically launched depending on the date or the action will help you reach the customer sooner and not waste time. If you sign up for a service, you expect the response to arrive immediately. The same occurs with e-commerce, which needs to give the response to the purchase at the same time it is made.
Mistake #8: Forgetting about social media
At a time when most customers are moving around on social media, you can't afford to forget them. Email Marketing allows you to share the same email content on social media.
Imagine that your email is of great interest. At a time when customers want to share their experiences or what they like, how will they do it? This will only be possible if you include buttons to share the content on social networks .
This email marketing error, which is becoming less common, is solved by incorporating buttons to the main social networks. With a simple click on these buttons, the way for the client to share this content on social networks should be activated.
Mistake #9: Not thinking about your phone
The 10 most common email marketing mistakes: Not thinking about mobile
A big mistake in Email Marketing is to ignore the mobile device. Internet browsing on mobile devices already exceeds that on computers. The same happens with email, more users are checking email from their mobile devices.
For these clients, it is necessary to have a version adapted to be read on a mobile device . This means that the email has to be able to adapt to the size of a small screen such as that of a smartphone.
Customers who receive and read emails on mobile expect content to be tailored to the device they are reading on. Content that does not display well on mobile will cause mobile customers to ignore you, reject your email, and focus on other brands that do.
Mistake #10: Not having a professional Email Marketing platform
A common mistake is not having a professional email marketing tool. Many companies choose to manage their mailings using standard tools such as Outlook, Gmail or Yahoo, but this is a bad decision.
It is important to have a tool specially designed to be able to carry out mass mailings, measure statistics and personalize campaigns, among other functions . If you do not have the right tool, you will be wasting a lot of time creating mailings. As well as many of your emails, which may end up being marked as spam and will be lost in the users' junk mail.
There are many professional Email Marketing tools on the market that adapt perfectly to the needs of each type of company and that allow mass mailings to be carried out securely. But there is a tool that you can start trying out now. With MDirector's Email Marketing software you can communicate and build customer loyalty by sending your news in a personalized way via email thanks to an integrated Cross-Channel Marketing strategy.