In another article, we showed you how to use inbound marketing in tool integration . In this article, we go a little deeper into the strategy itself, so you can discover exactly what inbound marketing is.
We also showed you how to attract more customers with inbound marketing. Continuing with the sequence, in this post you will see:
What is inbound marketing?
How to use inbound marketing
Oh sales funnel and inbound marketing in action
Summary
Check it out and don't be left with any doubts!
Index
What is inbound marketing?
How to use inbound marketing?
build a person
Consider the consumer's purchasing journey
The steps
The sales funnel and inbound marketing in action
Attraction
Conversion
Relationship
Sale
Loyalty
Coming soon
What is inbound marketing?
Inbound marketing is an integrated digital marketing strategy that uses content as a starting point. It therefore integrates digital marketing tools to attract nepal b2b leads visitors to your website, converting them into registered users: lead.
The strategy has direct marketing in its conceptual vein. It then uses its user lists to build relationships and sell its products or services.
As the word itself says, it is an inbound strategy, where the objective is to attract visitors, specifically to your website. Therefore, the central point is the content, which is offered through a blog and various relevant and quality materials.
In this way, the blog will have a captive audience that, in all the actions coordinated by the strategy, will end up descending into a marketing and sales funnel. As a result, the result will be the acquisition of new customers.
To get your visitor and potential customer to move through the funnel, the idea is to use relevant information and rich materials . This way you will be able to qualify your audience, transforming them into customers.
The classic inbound marketing funnel has three positions : top (ToFu), middle (MoFu) and bottom (BoFu). These positions show where the visitor is in relation to the moment when they make the purchase. Therefore, the content generated must take into account the visitor's stage. So, according to this stage, the content generation is targeted.
How to use inbound marketing?
build a person
The first step is to know exactly who your ideal customer is. We call this customer “ideal customer persona .”
This person is much more than just your target audience. They are the embodiment of your ideal client, taking into account not only their demographic characteristics.
To build a personality, let's go further. We consider your desires, your stage in life and your preferences.
That's why it's best to create a profile through research. To start, you can get first impressions of your sales team. But then you need to refine the persona with realistic information, since it's around them that you'll develop all the content of the attraction.
Consider the consumer's purchasing journey
The second step in using inbound marketing is to build a strategy that will appeal to this person, considering their buying journey . That is, what stage they are at in the search for a solution to their problem. Based on this, we will build the sales funnel.
