The landing page uses a subtitle
Posted: Sat Dec 28, 2024 4:46 am
Obviously, the rules of the draw must be public throughout the entire process of the draw so that they are available to the user during and after the promotion. Writing the rules of the draw is a great responsibility since any mistake can generate great confusion and the image of your company would end up being damaged. Some of the elements that you cannot forget in the rules of a draw are the following:
Determine the territorial scope in which the draw will be applied
The exact dates of the start and end of the draw
Specify exactly who can participate and who cannot, that is why it is important to be clear about the exact target.
What will be the mechanics of the draw?
What will be the prizes of the raffle you are promoting?
What will be the process to choose the winner of the draw?
These are some of the aspects that must be taken into account when setting up raffles to capture leads. Below we will analyze different examples from various companies that have used this resource to achieve their objectives.
inVIPtus
Giveaways to capture leads: Inviptus and Lush
The fashion-specialised platform, inVIPtus , and Lush, a Spanish company specialising in natural cosmetics and soaps, have joined forces in this special campaign, taking advantage of the fact that they share similar targets.
The design’s creativity stands out for its freshness and originality, making it pleasing to the eye and with a direct and aspirational claim, “I’m wonderful and I want my Lush box!” The simplicity of this landing page becomes brazil whatsapp phone numbers the key factor in the success of the action.
with a green background to highlight that the winner will be able to take home a chest full of fresh, handmade cosmetic products, an incentive for visitors to the page to participate in the draw.
The full-screen image allows the user to see some of the products they can find in the Lush chest. Another factor in the effectiveness of this action is its ease of use; the visitor can participate by filling in a single field with their email address.
The Sunday Market
Giveaways to capture leads: the sunday market
Another type of raffle that can be found is the one that The Sunday Market is doing. In this case, The Sunday Market is giving away two gift vouchers for a gastronomic festival that is going to be held.
In this type of raffle, brands do not ask for emails or data, but rather the objective is to expand and increase the number of followers on their social platform, thereby gaining more online notoriety. As explained in the raffle announcement, users, in this case, have to “like” their Facebook page, share the photo on their wall so that all their contacts can see it, and write a comment on their photo.
This is another very common way to run giveaways these days. Also, considering that the vast majority of users have a social media account, it is a smart way to reach a large number of users.
Mugler
giveaways to capture leads: mugler
The latter company offers this raffle to its users to participate in the promotion of a cologne. In this case, Mugler asks users to fill out more fields than other companies to participate in the raffle, but they are still simple and quick to fill out and it will not take the user long to do so.
The brand is committed to showing an image of the product being raffled off, making the idea of participating in the promotion more attractive to users. It is a simple raffle, but at the same time it is just as useful and effective as the others.
These are some of the many companies that use the good option of raffles to capture leads and achieve their goals. Setting up a raffle is a simple task and the benefits you can get through it are great, so don't wait any longer and start designing your own raffle to increase your traffic, grow your community and gain greater notoriety.
If your idea is to launch a raffle through email marketing, hire the services of MDirector . The company will help you achieve the best possible advertising campaign through email marketing, and design a segmented, personalized and economical campaign where you will achieve your objectives and better retain customers.
You can also manage and work on your landing pages, which are essential when running a giveaway. Design and customize your landing pages with multiple templates and possibilities using Landing Optimizer, the ultimate tool for creating your landing pages .
Determine the territorial scope in which the draw will be applied
The exact dates of the start and end of the draw
Specify exactly who can participate and who cannot, that is why it is important to be clear about the exact target.
What will be the mechanics of the draw?
What will be the prizes of the raffle you are promoting?
What will be the process to choose the winner of the draw?
These are some of the aspects that must be taken into account when setting up raffles to capture leads. Below we will analyze different examples from various companies that have used this resource to achieve their objectives.
inVIPtus
Giveaways to capture leads: Inviptus and Lush
The fashion-specialised platform, inVIPtus , and Lush, a Spanish company specialising in natural cosmetics and soaps, have joined forces in this special campaign, taking advantage of the fact that they share similar targets.
The design’s creativity stands out for its freshness and originality, making it pleasing to the eye and with a direct and aspirational claim, “I’m wonderful and I want my Lush box!” The simplicity of this landing page becomes brazil whatsapp phone numbers the key factor in the success of the action.
with a green background to highlight that the winner will be able to take home a chest full of fresh, handmade cosmetic products, an incentive for visitors to the page to participate in the draw.
The full-screen image allows the user to see some of the products they can find in the Lush chest. Another factor in the effectiveness of this action is its ease of use; the visitor can participate by filling in a single field with their email address.
The Sunday Market
Giveaways to capture leads: the sunday market
Another type of raffle that can be found is the one that The Sunday Market is doing. In this case, The Sunday Market is giving away two gift vouchers for a gastronomic festival that is going to be held.
In this type of raffle, brands do not ask for emails or data, but rather the objective is to expand and increase the number of followers on their social platform, thereby gaining more online notoriety. As explained in the raffle announcement, users, in this case, have to “like” their Facebook page, share the photo on their wall so that all their contacts can see it, and write a comment on their photo.
This is another very common way to run giveaways these days. Also, considering that the vast majority of users have a social media account, it is a smart way to reach a large number of users.
Mugler
giveaways to capture leads: mugler
The latter company offers this raffle to its users to participate in the promotion of a cologne. In this case, Mugler asks users to fill out more fields than other companies to participate in the raffle, but they are still simple and quick to fill out and it will not take the user long to do so.
The brand is committed to showing an image of the product being raffled off, making the idea of participating in the promotion more attractive to users. It is a simple raffle, but at the same time it is just as useful and effective as the others.
These are some of the many companies that use the good option of raffles to capture leads and achieve their goals. Setting up a raffle is a simple task and the benefits you can get through it are great, so don't wait any longer and start designing your own raffle to increase your traffic, grow your community and gain greater notoriety.
If your idea is to launch a raffle through email marketing, hire the services of MDirector . The company will help you achieve the best possible advertising campaign through email marketing, and design a segmented, personalized and economical campaign where you will achieve your objectives and better retain customers.
You can also manage and work on your landing pages, which are essential when running a giveaway. Design and customize your landing pages with multiple templates and possibilities using Landing Optimizer, the ultimate tool for creating your landing pages .